People often spend countless hours and thousands of wasted ad budgets on creating ad copies that simply aren’t effective. Do you want to know the secret ingredient on how to increase high-quality clicks on your Google Ads? It’s Google Ads extensions, and you can use...

With the passing of various holidays and seasons, businesses will experience great fluctuations in website traffic, purchase intent, customer interests, and advertisement costs. A seasonal business must tailor its marketing strategy to get the most out of every...

Finding the best strategy for search engine optimization (SEO) is a never-ending journey with Google’s continually shifting algorithms. There are so many factors that affect SEO, such as keywords, images, alt text, and more, so what about word count? There have been...

What is Duplicate Content?Duplicate content is when the same content copy appears on more than one page. This can occur either on your site or another site you do not control. We recently received a question from our marketing group regarding duplicate content, which...

What are Google Search Partners?Google Search Partners are websites that have partnered with Google to show ads, which extends the available ad space that Google can use for search ads to include other websites, instead of only the Google search results pages (SERPs)....

What happens after you post a video to your site or YouTube? How does Google’s search engine understand the content in the video in order to provide accurate search results? Gary Illyes and Lizzi Sassman from the Google Search Central team and Danielle Marshak, a...