How Google / YouTube Understands Content in Videos

How Google / YouTube Understands Content in Videos

What happens after you post a video to your site or YouTube? How does Google’s search engine understand the content in the video in order to provide accurate search results? Gary Illyes and Lizzi Sassman from the Google Search Central team and Danielle Marshak, a...
SEO Best Practices for Alt Text

SEO Best Practices for Alt Text

Alt-text is shorthand for Alternative Text for Images. It describes what is in an image for people who are accessing a web page with a screen reader. This is used for people with visual impairments and helps to read computer documents aloud so the person can listen to...
How Page Experience Ranking Factors Actually Work

How Page Experience Ranking Factors Actually Work

Page Experience is a set of signals that measures how users perceive interacting with a web page on both desktop and mobile devices beyond the pure informational value. For more general details on what Page Experience is, check out our recent blog post. This blog will...
3 Factors That Determine the Quality of Your Google Ads

3 Factors That Determine the Quality of Your Google Ads

The quality of your Google Ads campaign might seem great to you, but what is the actual quality score that Google assigns? What is a Quality Score? The Google Ads Quality Score is an aggregated estimate of your performance in ad auctions, calculated by click-through...