This Week in Marketing is a weekly roundup of all the notable latest developments that you need to know to stay on top of your Digital Marketing game.

161: Ep161 – Google’s John Mueller on “Gambling with SEO shortcuts”​

Episode 161 contains the notable Digital Marketing News and Updates from the week of May 15-19, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.1. HomeAdvisor Penalized by FTC for False...

160: Ep160 – New Core Web Vitals Metric to Take Effect in 2024: Here’s What You Need to Know

Episode 160 contains the notable Digital Marketing News and Updates from the week of May 8-12, 2023. And the show notes for this episode was generated using generative AI. I still sourced the articles for the show.1. Scammers Are Exploiting Verified Accounts on...

159: Ep159 – Google: “Coming Back Soon” Pages For Site Migrations

Episode 159 contains the notable Digital Marketing News and Updates from the week of May 1-5, 2023.1. Google Updates Guidance For Cross-Domain Canonicals - Google has updated its help documentation for canonicalization. It removed a line about syndicated content and...

158: Ep158 – What’s The Ideal Number Of Products On A Page For It To Rank Well?

Episode 158 contains the notable Digital Marketing News and Updates from the week of Apr 24-28, 2023.1. Snapchat Reports Lower Revenue In Q1’23 - Snapchat has released it Q1’23 earnings report. First off, on active users – Snap added 8 million more total daily actives...

157: [Ep157] – Google Adds Page Experience To ‘Helpful Content’ Guidance

Episode 157 contains the notable Digital Marketing News and Updates from the week of Apr 17-21, 2023.1. Twitter Requires All Advertisers To Pay For Verification First - Twitter has informed all advertisers that they’ll have to sign up to either Twitter Blue or...

156: [Ep156] – Are Backlinks Still Relevant In 2023?

Episode 156 contains the notable Digital Marketing News and Updates from the week of Apr 10-14, 2023.1. Microsoft Ads Launches PLA Extensions - PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both...

155: [Ep155] – Does Pagination Impact Google Crawl Budget?

Episode 155 contains the notable Digital Marketing News and Updates from the week of Apr 3-7, 2023.1. Microsoft Professional Service Ads Available for Select Verticals Worldwide - Microsoft Advertising has launched Professional Service Ads help consumers connect...

154: [Ep154] – Google’s Advice On Identifying and Analyzing WebSite Traffic Drop

Get up to speed with the Digital Marketing News and Updates from the week of Mar 27-31, 2023.1. Twitter Publishes its Tweet Ranking Algorithm - As promised by Twitter chief Elon Musk earlier in March,, Twitter has published its recommendation algorithm code on GitHub...

153: [Ep153] – Google: This Is How We Process Your Robot.txt

Get up to speed with the Digital Marketing News and Updates from the week of Mar 20-24, 2023.1. TikTok CEO Makes His Case To US Congress - TikTok’s fate in the US market is still unknown. However, TikTok’s CEO Shou Zi Chew’s appeared before the US House Committee on...

152: [Ep152] – Google Launches Broad Core Algorithm Update

Get up to speed with the Digital Marketing News and Updates from the week of Mar 13-17, 2023.1. Meta Launches Paid Verification Program - Meta has announced that it’s making its new Meta Verified program available to users in the US, which means that American users...

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156: [Ep156] – Are Backlinks Still Relevant In 2023?

Episode 156 contains the notable Digital Marketing News and Updates from the week of Apr 10-14, 2023.1. Microsoft Ads Launches PLA Extensions - PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both...