This Week in Marketing is a weekly roundup of all the notable latest developments that you need to know to stay on top of your Digital Marketing game.
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174: Ep174- Google Doesn’t Use Third-Party SEO Tool Scores for Rankings
Episode 174 contains the notable Digital Marketing News and Updates from the week of August 14 -18, 2023.1. Google Ads Sunsetting Enhanced CPC on Shopping campaigns - Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October....
173: Ep173- Google Warns: Content Pruning Can Hurt Your SEO
Episode 173 contains the notable Digital Marketing News and Updates from the week of August 7 -11, 2023.1. Amazon is Testing AI to Write Product Descriptions for Sellers - Amazon is reportedly testing a generative AI tool for sellers that writes copy for product...
172: Ep172-Blocking Banner Ads From Getting Indexed
Episode 172 contains the notable Digital Marketing News and Updates from the week of July 31 - August 4, 2023.1. OpenAI's GPTBot: The New Web Crawler That's Changing the Game - OpenAI has announced the launch of GPTBot, a new web crawler that uses large language...
171: Ep171-Google’s John Mueller: Programmatic SEO is Spam
Episode 171 contains the notable Digital Marketing News and Updates from the week of July 24-28, 2023.1. Google and Microsoft Ad Revenue Up: What Does This Mean for Marketers? - Google and Microsoft both reported strong earnings for Q2 2023, with ad revenue growth...
170: Ep170-Should You Match Google’s Rewritten Titles?
Episode 170 contains the notable Digital Marketing News and Updates from the week of July 17-21, 2023.1. Sell Directly on TikTok with WooCommerce - WooCommerce and TikTok have partnered to allow WooCommerce merchants in the United States to sell directly on TikTok....
169: Ep169 – LLMs for SEO: A Recipe for Disaster?
Episode 169 contains the notable Digital Marketing News and Updates from the week of July 10 - 14, 2023. 1. ByteDance's CapCut Plugin Uses AI to Automate Video Creation - ByteDance, the parent company of TikTok, has released a new plugin for ChatGPT that allows users...