Can Google Local Ads Really Increase Your In-Store Sales?
Analyzing the latest Google Local Ads Feature Last week during the virtual Google Marketing Live, Google rolled out three new features in Google Local Ads. (This was covered in Episode#58 of the TWIMShow.) They are: Auto Suggest Ads - show your nearby location to...
Can Google Ads’ New Features Help You Rise to the Next Level?
What is Smart Bidding? According to Google, smart bidding (or auction-time bidding) is the process of using machine learning to automate bid strategies in order to better optimize conversions or conversion values. By using smart bidding, managers can both increase the...
Key Takeaways From SMXCreate, part 2
Optimizing content for increased findability You know that you should be watching what people do on your site often, even outside the SEO context. Here at marketANDgrow, we like to watch these statistics daily. We usually watch what users are doing on our site, where...
“Above The Fold” Content Preference By Google
The reference "above the fold" might not be familiar to everyone, but it relates to the content that is first seen when a web page loads without scrolling down. This concept originated from newspapers. They were displayed within...
What We Learned From SMXCreate
It’s time to share everything valuable and useful that we have learned from lessons and workshops by SMXCreate. Their training explored how great content and ad copy are implemented to drive awareness, traffic, conversions, and sales. In this blog post, we are going...
Introduction To Google Shopping Ads
Shopping ads are widely used by retailers to promote online and local inventory and find better qualified leads by boosting traffic to a website or a local shop. In contrast with search or display ads, shopping ads let you include a picture of your product, a title,...
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