Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results
Conversion Optimization Rate
The systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise.
Google and Facebook both use this mechanism. Their goal is to create a top-of-the-mind effect. When someone has clicked on your website, you can show them your ad again and again for up to 6 months. This makes sure the person is always seeing your ad and thus they are constantly being exposed to your product.