What Is Important For SEO?

What Is Important For SEO?

Your SEO strategy should be primarily focused on your audience and their search intent. That will depend on the industry you’re in, your top competitors, and how they adjust their SEO practices.  User intent is of great importance and refers to what the user was...
How Does Google Calculate Quality Scores?

How Does Google Calculate Quality Scores?

Every Google advertiser aims to get a high number of clicks on their ad for the lowest cost possible, and one of the factors determining the cost is Quality Score (QS). Quality Score is a metric that Google uses to measure the quality and relevance of your keywords in...
Updates on Google’s Cumulative Layout Shift

Updates on Google’s Cumulative Layout Shift

A layout shift happens when a page is unstable and shifts around, for example, not allowing you to click on a button since it’s constantly moving. You might have experienced this in a different form, such as trying to click on an article but instead clicking on...