by Petya Stoyanova | May 7, 2021 | Blog
Your SEO strategy should be primarily focused on your audience and their search intent. That will depend on the industry you’re in, your top competitors, and how they adjust their SEO practices. User intent is of great importance and refers to what the user was...
by Petya Stoyanova | May 5, 2021 | Blog
Every Google advertiser aims to get a high number of clicks on their ad for the lowest cost possible, and one of the factors determining the cost is Quality Score (QS). Quality Score is a metric that Google uses to measure the quality and relevance of your keywords in...
by Petya Stoyanova | Apr 30, 2021 | Blog
For a long time, digital privacy has been a core issue for users. Meanwhile, Apple has aimed to raise awareness about the importance of online protection through commemorating 28 January, Data Privacy Day. Privacy provides security and peace of mind, and Apple...
by Petya Stoyanova | Apr 28, 2021 | Blog
If you advertise on Google, you probably have a favorite keyword category, or you might like to switch things up and not stick to just one particular category. If you haven’t run any ads on Google, it might be a good time to start as we have just launched the ultimate...
by Petya Stoyanova | Apr 23, 2021 | Blog
A layout shift happens when a page is unstable and shifts around, for example, not allowing you to click on a button since it’s constantly moving. You might have experienced this in a different form, such as trying to click on an article but instead clicking on...