The Breakdown: Marketing Mojo, Episode 4: Acceptance, Community, Diversity, and Confidence with Barre 3 DC 14th Street Owner Alicia Sokol
This week on Marketing Mojo, we sat down with Alicia Sokol, owner of Barre 3 14th Street in DC to discuss how she has adapted her fitness studio to the virtual space to promote fitness and a sense of community We spoke to her about confidence, the importance of...
Exact Match Category In Google Ads: What You Need To Know
If you advertise on Google, you probably have a favorite keyword category, or you might like to switch things up and not stick to just one particular category. If you haven’t run any ads on Google, it might be a good time to start as we have just launched the ultimate...
Updates on Google’s Cumulative Layout Shift
A layout shift happens when a page is unstable and shifts around, for example, not allowing you to click on a button since it's constantly moving. You might have experienced this in a different form, such as trying to click on an article but instead clicking on an ad...
Google Ads’ Latest Updates
This week's episode of the #TWIMshow covered various Google Ads updates that have been summarized here for you. Google Ads' new insights page If you are actively involved with Google Ads (GAds), or you listen to our #TWIMshow where we share the latest news, then you'd...
Video experiments are now available in Google Ads
Google Ads is launching video experiments in the next few weeks, which will be easy to set up and quick to deliver results. These experiments will allow advertisers to test videos on their ad campaigns and rely on proven results, which in return will bring a true...
The Breakdown: Marketing Mojo, Episode 3: Financial Crises, the Gig Economy, Acquisitions, and Paid Campaigns with Career Gig Founder and CEO Greg Kihlström
This week on Marketing Mojo, we sat down with Greg Kihlström, founder and CEO of Career Gig, to discuss how he has adapted his startup to drive growth despite the pandemic. We spoke to him about startup culture, the gig economy, how economic downturn opens up doors,...
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