The myth out there is that Google Search Ads are expensive or does not work. I want to take this opportunity to celebrate the result we are achieving month over month since Jan’20 for a SaaS Client.
During Sep’20 we spent $21,252 in Google Search Ads for this SaaS Client.
We had overall 20% conversion rate for Sep ’20. i.e people who have signed up for a free 30-day trial.
YTD conversion is at 22.73%
Cost per conversion is now at $2.31
This is the same client who had a 6.99% last Dec.
The lesson here is that do not rely on just one channel or campaign.
Always test newer channels & strategies.
Find ways to validate or invalidate your assumptions through experiments. Then tweak and optimize.
