What are Search Ads?

by May 19, 2020Blog

So you are ready to advertise on Google? You’ve come to the right place. We know it can seem complicated at first, that’s why we are here to help. Before we jump in, let’s go over what search ads are.

Imagine you are a florist, at any given moment someone somewhere is using Google to search for what your business offers. They start by typing a search query into the Google search box. Oh dear…Someone needs red roses fast and we have a solution. Your business. How do we match the two up and make sure they get the flowers on time. 

Let’s look at the search results. First, there are what we call organic search results. This match the search but aren’t paid ads. Then there are search ads. This usually show above the search results and provide helpful info that matches the search. You have probably seen this before, they have a small tag that says “ad” on them. What’s the point of search ads you will ask. Well, they help businesses just like yours stand out within the search results and get noticed by the people who are searching. 

So if your business can get them out of trouble with some speedy flower delivery, this is where you want to pop up. It looks like you have saved the day. But this is just a first step in our journey. We have created series of step-by-step videos to walk you through the process. You will learn how to create a campaign, pick the right keywords, write great text ads, track your goals and review your performance.

Before you start the lessons ahead, you need to have Google ads account. If you don’t have one yet, you can go to ads.google.com to create one now. Once you have opened your account, it’s time for the next step. Just keep watching to learn how to create your first campaign.