by Petya Stoyanova | May 19, 2021 | Blog
It’s time to share everything valuable and useful that we have learned from lessons and workshops by SMXCreate. Their training explored how great content and ad copy are implemented to drive awareness, traffic, conversions, and sales. In this blog post, we are going...
by Petya Stoyanova | May 14, 2021 | Blog
Shopping ads are widely used by retailers to promote online and local inventory and find better qualified leads by boosting traffic to a website or a local shop. In contrast with search or display ads, shopping ads let you include a picture of your product, a title,...
by Petya Stoyanova | May 12, 2021 | Blog
Google is the search engine most of us go to when looking for information; however, not all pages are created with good intent. In 2020 the platform discovered 40 billion spammy pages every day – a 60% increase from the previous year, as covered in episode 54 of...
by Petya Stoyanova | May 7, 2021 | Blog
Your SEO strategy should be primarily focused on your audience and their search intent. That will depend on the industry you’re in, your top competitors, and how they adjust their SEO practices. User intent is of great importance and refers to what the user was...
by Petya Stoyanova | May 5, 2021 | Blog
Every Google advertiser aims to get a high number of clicks on their ad for the lowest cost possible, and one of the factors determining the cost is Quality Score (QS). Quality Score is a metric that Google uses to measure the quality and relevance of your keywords in...
by Petya Stoyanova | Apr 30, 2021 | Blog
For a long time, digital privacy has been a core issue for users. Meanwhile, Apple has aimed to raise awareness about the importance of online protection through commemorating 28 January, Data Privacy Day. Privacy provides security and peace of mind, and Apple...
