by Odette Yang | Feb 22, 2022 | Blog
What is it? Consent Mode in Google Analytics helps marketers manage consumer consent on a given site, created in response to European data regulations regarding consent. With Consent Mode, Google tags will dynamically adapt behavior depending on what cookies the user...
by Petya Stoyanova | May 19, 2021 | Blog
It’s time to share everything valuable and useful that we have learned from lessons and workshops by SMXCreate. Their training explored how great content and ad copy are implemented to drive awareness, traffic, conversions, and sales. In this blog post, we are going...
by Petya Stoyanova | May 14, 2021 | Blog
Shopping ads are widely used by retailers to promote online and local inventory and find better qualified leads by boosting traffic to a website or a local shop. In contrast with search or display ads, shopping ads let you include a picture of your product, a title,...
by Petya Stoyanova | May 5, 2021 | Blog
Every Google advertiser aims to get a high number of clicks on their ad for the lowest cost possible, and one of the factors determining the cost is Quality Score (QS). Quality Score is a metric that Google uses to measure the quality and relevance of your keywords in...
by Petya Stoyanova | Apr 28, 2021 | Blog
If you advertise on Google, you probably have a favorite keyword category, or you might like to switch things up and not stick to just one particular category. If you haven’t run any ads on Google, it might be a good time to start as we have just launched the ultimate...
