by Odette Yang | Feb 22, 2022 | Blog
What is it? Consent Mode in Google Analytics helps marketers manage consumer consent on a given site, created in response to European data regulations regarding consent. With Consent Mode, Google tags will dynamically adapt behavior depending on what cookies the user...
by Petya Stoyanova | Apr 9, 2021 | Blog, Most Popular
Google is working towards a privacy-first future for web advertising while assuring that users’ identities and information are kept safe while browsing. Google is set to leave third-party cookies behind. At the same time, a Federated Learning of Cohorts (FLoC) test...
