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The average customer uses 10 channels or touchpoints to interact with companies before making a transaction, which creates a unique challenge when trying to measure the impact of individual channels on an entire campaign. Omni channel attribution is one of the tools...

Last month, Google updated its PageSpeed Metrics with two new Lighthouse speed metrics. These new tools were labeled as “experimental.” Because of this, it means that it could be adjusted or changed in the future. Google Lighthouse is a free tool that provides...

If you’re like most people in this day in age, your email inbox is probably flooded with spam messages from corporations trying to reach you upwards of three to five times a day. I mean, who even has time to read all of those?  In this blog, we will teach you all the...

Your traffic just spiked overnight - this is exactly what you wanted! But, before you start celebrating make sure that the traffic spike is in fact genuine users who are visiting your site – rather than spam. This article is going to detail the steps to take to...