Welcome to the first episode of This week in Marketing.
I’m your host Sajid Islam. Today we’ll be covering all the digital marketing news from the Week of April 20, 2020.
1. Early in April 2020, Facebook had announced a $100M in
cash grants and ad credits to help with challenges
due to COVID-19. Now, Facebook has partnered with Ureeka and are now accepting applications. To learn more and apply, head over to facebook.com/business/boost/grants
2. Google will make all advertisers prove their identities,
so people can see who they are and which country they’re in.
Remember, Google began requiring political advertisers wanting
to run election ads on its platform to verify their identity back in 2018.
3. Lastly on Friday, April 24, 2020 Mark Zuckerberg CEO & co-founder of Facebook
announced Facebook Messenger rooms. This is after they saw the demand
for platforms such as zoom and Skype spike after COVID-19.
Up to 50 people can chat in a room at once, with no time limit. And non-Facebook users
can also join the meeting.