Full Transcription

[Introduction] – 00:00

Hey, everyone. Welcome back to the TWIMshow. This is episode 103 and I’m your host, Sajid Islam. Today I’ll be going over the notable news and updates from the week of April 4, 2022.

[Update 1 – Meta Cancels Facebook’s F8 Annual Developers Conference] – 00:11

So today, first off, we have an announcement from Meta aka Facebook, the Meta has cancelled their F8 Annual Developer’s Conference. This is the second year they’re canceling it. Obviously, last year they had to cancel it because of the pandemic. Now this year they came out and they said well, you know what? We will not hold our developer conference. While we look internally in terms of what we’re going to do now, keep in mind they will still be holding a conversion business messaging event on May 19th. This is something we covered in our previous episode. So that’s a good thing. Meta is actually proceeding with that event and also you know. They make the last year did this event called Connect Conference which is where they announced the rebranding of Facebook into Meta. So maybe who knows, they will announce a lot of products into a lot of announcements, a lot of stuff for the in the coming conference now, why am I covering this? It’s just that, you know, we continuously cover things like what’s happening, which Pinterest had their platform conference. So they TikTok has announced it. So you know it’s good to have this kind of events because this kind of gives an insight of what’s to come. For that platform, but for right now, there’s nothing for you to do, but I wanted to bring it up so that you stay in the loop. OK, Next up in the middle Facebook world.

[Update 2 – Third-Party Apps Can Now Share Reels to Facebook] – 01:38

Facebook has decided that they are going to allow third-party apps to share directly into Reels. Previously, what happened was without this feature was that, you know, say you did a video editing in Canva. Now from there you would have to download the app, download the video and then re-upload it back in to our Facebook Reels. Now that’s three or four steps and Facebook/Meta has decided, you know, we’re gonna remove this thing now with this option where they allow developers to create this API hook and now Canva in taking their example will allow you to have this option, assuming Canva chooses to implement it where like you know, it’s a shared directly to reels and off you go. Now remember this is a feature that’s kind of made TikTok very popular. So I’m glad to see that, you know, Facebook is adopting a feature that’s going to really, you know, help creators create more reels and this kind of shows that Facebook is doubling down on short-form video. OK, that’s all there is to know. Talking about copying features from TikTok.

[Update 3 – ‘Background Playback’ Is Now Available For Live TikTok Videos] – 02:43

TikTok has this update we’re now, if you are watching our TikTok live video and you want to just select probably go out for a walk while you’re listening to the video, you can actually do that because TikTok has enabled background playback. What background playback does is like, you know, similar to what you have with YouTube Premium. With YouTube premium. You know you can minimize the window of YouTube or switching to another app, and YouTube will still continue to play the audio, right. And I use You Tube premium. I’m a YouTube premium subscriber. So I have that. I love this feature because you know, while I don’t wanna watch the video, what’s happening ’cause I could just listen to it and I just kind of, you know, move away. So TikTok is bringing it into it and I’m pretty sure Facebook is going to cover copy this feature sometime in the future. OK, we’ll see how that goes. Now. Next up, moving away from Facebook-TikTok world is Microsoft Advertising.

[Update 4 – Microsoft Advertising Has Announced Open Beta for RSA Ad Customizers] – 03:39

Microsoft has announced a custom ad customizers for what is it called responsive search ads. What’s good about this ad customizers are that you know, we like, you know, small, you know, small stuff such as custom metrics such as text or product name, description, product categories, inventory counts, colors, price and interest discount rates. You can essentially take one ad and the AI behind the scenes with mix and match all those things and show your add to like, you know, thousands of people with different combinations and variations and things like that. So it’s an open beta, which means anyone can participate, and obviously it’s not public yet. So you know there expect some king some errors and things like that. However, if you’re in the Microsoft advertising, well, this is something you should try it out. Talking about moving away from Microsoft into Google World,

[Update 5 – Google Introduces Retail Search For Ecommerce Sites] – 04:35

Google has introduced retail search for ecommerce sites. Google actually started the announcement with shoppers know what they want. Does your site search understand? So the good news over here is like, you know, if you were large you know? Website Or if you have like if your target or if you are let’s just say Walmart and internally creating a search is a big thing, right? And people do use the search function to search for products and things like that in intent wise. Now Google Cloud has this retail search where you can hook into it and you know they will allow the Google whatever. AI Google understanding of semantics and queries and be able to help direct things like that. So again, it’s a cloud offering. It’s not free, but I wanted you to know that if you have customers or if you’re into the if you are an ecom and have a fairly large side, maybe you want to use Google Retail. Search for your ecom site. That’s all there is to it. Now Next up. Is probably a yeah, this Next up

[Update 6 – Google Ads Updates ‘Inappropriate Content’ Policy] – 05:33

is Google has updated their inappropriate content policy. What this basically means that Google has said, you know, hey, in the past we were not very clear about what is, what is allowed and what is not allowed. And they have a whole lot of list. I’m gonna cover them up in the high level. But if you are interested, you should click on this. You should go visit the show notes page and you will find all the details there. So for example what they have on the list is dangerous or dirty content, sexually explicit content compensator, sexual acts, child sexual abuse, imagery, mail order brides. Adult tempting family content. Shocking content, sensitive events, animal cruelty. Hacked political materials. And what go is saying that, hey, you have to June 1 to go back and clean up your crap. Sorry, you’re you know, if you feel if you have anything that fits into this category is now under each of these categories there are subcategories and descriptions of what they are and what it means and what you can and cannot do. And this is quite a comprehensive list it’s. It’s impossible for me to cover all of them in this podcast, but I wanted to bring it up because if you’re in the Google ads world, you want to definitely make sure that you know you are. I’m staying away clear of these things because, you know, Google has said, hey, we’re going to give you a warning and within seven days we’re going to ban your account. If you don’t fix it and if you don’t fix it and you don’t want to be banned by Google, that’s all I can tell you. So folks, just go ahead. And if you think you’re in the Gray area, double-check and make sure that you are not having anything inappropriate. Because Google is gonna really drop the hammer. The other thing that Google did this week is

[Update 7 – Google Adds “Recycling” Attribute In Google Business Profiles] – 07:14

Google has said, you know they’re going to add this recycling attribute in Google business profile. Google Business Profile was previously known as Google My Business because they’re saying there are a lot of people who are searching. And you know, for this recycling, recycling attributes. So we’re going to allow you to specify that. And if you are a small business that recycles for that has some recycling things, you can actually specify that and you would probably help. This will probably help you to get higher search traffic now. Talking about Google My Business, Google has announced and this is not actually an update, but this is something I want to kind of, you know, piggyback off of this update is that Google My Business, update Google My Business app is going to be retired very soon. Google has sent out this announcement and obviously. Kind of under we all understood know. We all know why? Because Google retired the Google My Business brand name and they moved into Google Business Profile. So they’re going to basically come up with a new app called Google Business profiles. That’s all lastly for this week is that

[Update 8 – AI-Generated Content Is SPAM & Against Google Guidelines] – 08:16

Google’s John Mueller has come out during our has reminded us during his latest office hours session that you hey, it’s great that you know, you can create AI generated content, but you know, remember, this goes against our guidelines. Which basically means that in if you have any AI generated content from any of these websites that has like you know AI based engine that can create content. One of them is I think it’s called Jarvis which obviously they got sued by Hollywood and they changed the name to something else, but it famously used to go by the name Jarvis, which is AI content stuff. So stay away from me now. Yes, John Mueller also said that we don’t have the capacity to actually find out. We don’t have the. You know, capacity to find out what is AI generated and what is not, but if we do suspect it, then it’s going to go to a manual reviewer and if it’s something verified or if they think this is AI generated, they’re going to, you know, give you a manual. Let me see. They’re gonna take a manual punishment. What? Basically, that means is that manually and what they call manual punishment is like if the human actually reviews it work and think, Oh yeah, this is AI generator. It goes against guidelines. They’re gonna basically de-rank you and de-index you and you know, you don’t want that. Now on the other side of the flip side, if there are some crappy writers out there, right? Like probably I’m in that boat. I don’t write very well, so I don’t know if my writing is going to be generated. It’s gonna be considered an AI generated content because it’s not great. I do not know. I really do not know. This is a slippery slope. It just remains interesting to be seen how this thing unfolds. So. What I’m saying, folks, is here. Before I sign off is that. If you have any, if you’re using any AI generated, you know tool to create copy make sue, you just don’t directly copy paste, change it a little bit, spice it up, making sure that you know there is some human touch to it and then you know, maybe the AIr generated content can actually be helpful to kind of guide you what to write and what to write. But you have to Polish the rough edges and nothing they will be good.

[Closing] – 10:24

 OK folks That’s it for This Week In Marketing. Now you know everything to be in the known uh, thank you for tuning in until next week. Take care. Bye bye.

Thank you for tuning in this week. It was a pleasure to serve you all. Hit the subscribe button so that you remember to sign on next week. Same place, same time for another round of This Week In Marketing.

1. Meta Cancels Facebook’s F8 Annual Developers Conference (00:11)
As it looks ahead to the next great developments, both within the firm and for broader internet usage, Meta has announced that it will not hold its renowned F8 Developer Conference in 2022.

This means we will have less insight into Meta’s plans – but then again, it is still running its ’Conversations’ business messaging event (May 19th). And probably they will proceed with the ‘Connect Conference’ later this year.

Event cancellation announcement is here.

2. Third-Party Apps Can Now Share Reels to Facebook (01:38)
As the popularity of short-form video grows, Meta is introducing a new ‘Upload to Reels’ option for third-party developers, which will make it easier for users of non-Meta apps to share their works directly to Facebook Reels.

Third-party apps will be able to include a ‘Share to Facebook Reels’ button, giving users more creative options and tools to use with Reels.

Instead of downloading and painstakingly uploading videos created in third-party applications, you’ll now be able to post Reels footage from non-Meta apps with the touch of a button.

Click here to learn more about Meta’s ‘Sharing to Reels’ developer process.


3. ‘Background Playback’ Is Now Available For Live TikTok Videos (02:43)
As the popularity of short-form video grows, Meta is introducing a new ‘Upload to Reels’ option for third-party developers, which will make it easier for users of non-Meta apps to share their works directly to Facebook Reels.

Third-party apps will be able to include a ‘Share to Facebook Reels’ button, giving users more creative options and tools to use with Reels. Instead of downloading and painstakingly uploading videos created in third-party applications, you’ll now be able to post Reels footage from non-Meta apps with the touch of a button.


4. Microsoft Advertising Has Announced Open Beta for RSA Ad Customizers (03:39)
In this quarter’s open beta, Microsoft Advertising announced that Responsive Search Ads (RSAs) would be able to use ad customizers. This matches similar functionality that Google Ads offers.

RSA customizers can assist in the creation of more dynamic advertising with more product information in the ad copy without requiring advertisers to modify the copy manually. These improvements enable advertisers to produce hundreds of different ad variations from a single ad.

Based on specific product characteristics provided to the ad, these adverts can be more targeted. This personalization can lead to improved conversion rates and cheaper acquisition costs.

The custom attributes announced for this open beta are:

  • Text – Product names, descriptions and product categories
  • Number – Inventory count and colors available
  • Price – Sale discounts and product costs
  • Percent – Interest rates or discount rates


5. Google Introduces Retail Search For Ecommerce Sites (04:35)
“Shoppers know what they want. Does your site’s search understand?” Retail Search, a solution designed to give retailers the capabilities of Google’s search engine on their own domains, has been released by Google Cloud.

It is built to help improve on-site search and the overall shopping experience by utilizing Google’s technologies that understand context and user intent.

Retail Search is the newest feature in Google Cloud’s Product Discovery Solutions, a suite of solutions aimed at improving retail operational efficiency, streamlining digital shopping experiences, and addressing changing customer preferences.

Read Google Cloud’s announcement on Retail Search here.


6. Google Ads Updates ‘Inappropriate Content’ Policy (05:33)
The updated Google Ads ‘Inappropriate Content’ policy will go into effect on June 1, 2022.

The new policy will make it illegal to post content that promotes financial fraud, identity theft, detrimental direct contact, or harassment through sharing personally-identifying information.

This is why Google recommends that you “examine this policy update to see if any of your advertising comes inside the policy’s scope and if so, delete those ads before June 1, 2022,” according to the company.

Here is a high-level list of what is not allowed:

  • Dangerous or derogatory content
  • Sexually explicit content
  • Compensated sexual acts
  • Child sexual abuse imagery
  • Mail-order brides
  • Adult themes in family content
  • Shocking content
  • Sensitive events
  • Animal cruelty
  • Hacked political materials

To learn more about the updated policy, click here.


7. Google Adds “Recycling” Attribute In Google Business Profiles (07:14)
According to Google, “recycling” has become one of the most popular Search subjects, and 82 percent of consumers who consider sustainability to be a major priority support eco-conscious firms.

Thus, Google has added a new recycling attribute to business profiles, allowing companies to enhance awareness of their recycling programs and drive additional activity as a result.

To add the recycling attribute to your business profile:

  1. Go to your Business Profile (you can search for ‘my business’ in Google search or go to Google My Business)
  2. Select ‘Edit profile’, then ‘Business information’
  3. Near the top, click on the ‘More’ tab
  4. Select the category that you want to change
  5. Next to the attribute, select ‘Yes’ or ‘No’
  6. When you’re finished updating your attributes, select ‘Save’


8. AI-Generated Content Is SPAM & Against Google Guidelines (08:16)
Google’s Search Advocate John Mueller reminded everyone during a recent office hour that according to webmaster standards, text written automatically utilizing AI writing tools is considered spam.

Therefore, AI-generated content falls under the category of auto-generated content, which could result in a manual punishment. Using them in any capacity is considered spam, he adds.

“Currently, it’s all against the webmaster guidelines. So from our point of view, if we were to run across something like that, if the webspam team were to see it, they would see it as spam.”

Source: https://youtu.be/Yx997SsiYlw