111: [Ep111] – “Under Review” Google Ads Ineligible To Run & Must Wait

by Jun 6, 2022TWIMshow0 comments

1. Instagram New Features – Amber Alert And More – Instagram rolled out new features this week. First, they are adding a new AMBER Alerts feature to distribute important information about missing people in the app, and share timely, critical updates to help address child abductions and related situations. Users can respond to an alert if they have any info, while they can also share the alert with friends to help spread the word. The new AMBER Alerts, which will be targeted by geographic area, will alert users that there’s an active search for a missing child nearby.

Next, IG added new ways for creators to apply creativity to their reels. Here is what you need to know:

  • In addition to refreshing its collection of sound effects, Instagram Reels now allows users to directly upload their own audio files that is at least 5 seconds long.
  • Users can post up to 90 second clips
  • Interactive stickers that were previously only available for Instagram Stories are now also available for use in videos.
  • Instagram now also allows creators to use another video as a template when creating their own Reels. By pre-loading audio and clip placeholders from source videos, users will only need to add and trim their own unique clips.

FYI: According to Instagram, public accounts with more than 10,000 followers who posted at least five reels over a 60-day period gained 250% more followers than those in the same category who did not post reels. 

News Source: Instagram Blog

2. Apple Search Campaigns Moving Away From CPM Pricing Model – Apple Search ads help people discover your app when they search on the app store. Apple will phase out the current CPM, or cost per thousand model and will transition to cost-per-tap (CPT) model. CPT is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received. The current CPM model charges your account for every thousand impressions your ads receive – regardless of whether users click or tap. Similar to typical manual pay-per-click ads:

  • You choose a maximum amount you’re willing to spend for each click or tap on your ad.
  • The amount you’ll be charged is determined by how much your closest competitor is willing to pay for a tap on their ad.

3. Google: You Don’t Have To Resubmit Your Page For Indexing Each Time You Update It – The question posted on Reddit was, “Do I need to reindex my article in the google search console if I update it?” 

Google’s John Mueller responded saying “No, you don’t. Google refreshes the index of the pages it knows over time automatically, you don’t need to do anything to make that happen. If it’s urgent, you can submit it for reindexing, but that’s extremely rare across the web.”

Of course, if you want to, you can, using the URL inspection tool and request indexing feature – but you do not have to.

4. Google Updates Title Algorithm For Multi-language Sites – For multi-lingual or transliterated titles, or where the title element is written in a different language or script than the content, Google has added an additional “algorithmic improvement” for how it selects titles for the search result snippets. This algorithm change is “based on the general idea that the title of a document should be written in the same language or script as its core contents,” according to Google. More details and example on this in the podcast.

5. Reminder: Google Ending Expanded Text Ads This Month – A quick reminder that starting June 30, Google will no longer allow creation and editing of expanded text ads. Google announced this change in August 2021. After this deadline, users will only be able to create or edit responsive search ads in standard search campaigns.

6. Google Updating The Condition Attribute For Shopping Ads – Google will make a change to the condition attribute for shopping ads on June 26. If you’re a store, having the wrong attribution set could result in your products being rejected. The condition property informs potential buyers about the state of the item you’re selling. There are three condition attributes available at the moment now: new, refurbished, and used. All shopping accounts will be automatically opted in to receive condition updates. This important attribute, which is utilized to refine Google’s search results, will leverage the information from your landing page to assist keep your data (products) more accurate and current.

7. Google Search Ads Releases Automation & Keyword Matching Guide –  Google’s Ginny Marvin has shared two new resources and guidelines related to Google Ads. The first is a guide to Search Ads Automation, while the second is a guide to Google Ads keyword matching systems.

The Search Ads Automation guide was created “to help provide a fuller picture and more transparency around how search ads automation works and how to steer it,” Ginny wrote. This guide was created by combining the Google Ads Help center explainers and best practices on Smart Bidding, Broad Match, and RSAs.

Google has also published a new keyword matching guide to assist in the understanding of the company’s keyword matching systems. It dives deeper (with new details) into how keyword matching works, what this means for account structure, and more, according to Ginny. She explained that they did this because keyword matching has changed dramatically over time. Google has totally retooled broad match and reimagined how it works when combined with Smart Bidding thanks to developments in automation.

Links to the two guides: Search Ads Automation and keyword matching guide.

8. “Under Review” Google Ads Ineligible To Run & Must Wait – Google’s Advertising policy has been updated to specify that keywords will not be able to trigger ads until they’ve been approved. This is immediately effective and will be fully ramped up and implemented within two months. 

Link to the announcement here.