Digital Marketing Updates from the Week of July 6, 2020

by Jul 12, 2020TWIMshow0 comments


TikTok for business launches new solutions to help small businesses connect and grow with the TikTok communityThe TikTok For Business Ads Manager features Creative tools, Flexible budgeting, Performance targeting, and business accounts that will provide additional tools customized to businesses’ needs.TikTok is also introducing its Back-to-Business ad credit program, including $100 million in ad credits for small businesses.
TiKtok business: www.tiktok.com/businessBack to business ad credit program: https://www.tiktok.com/business/en/back-to-business-programTikTok releases latest transparency report amid more questions about data-sharingTikTok has published its latest transparency report including details on content removals due to violations of the platform’s Community Guidelines and/or Terms of Service.If you want to see the report personally, check out this link: https://www.tiktok.com/safety/resources/transparency-report

Facebook adds new free courses in effective community managementFacebook’s Blueprint created free e-learning courses that focus on the different aspects of community management. If you are a social media manager, the new courses could be helpful for you.Community Management e-Learning Program:  https://www.facebookblueprint.com/student/path/205897-facebook-community-management-elearning-program

Google Images now displays Knowledge Graph information in search resultsA new Google feature makes it easy to find quick facts about what you see on Google Images.
Google adds new predictive metrics into Google AnalyticsGoogle’s new metrics will now suggest new predictive audiences that you can create in the Audience Builder. This will help businesses connect with website visitors and app users and help guide your marketing activities based on those predictions. It also determines people who are likely to make a purchase using advanced prediction capacity.
Read on the specific details if you’re interested to know more about this. https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/

YouTube explains some common algorithm and video distribution queriesYouTube released a video with YouTube product managers Patricia and Rachel to answer some common questions about how its algorithm works when highlighting certain content to users and why your video metrics may not always reflect performance.Check out the video here https://www.youtube.com/watch?v=c-EbO-092I0

YouTube is adding more ads with mid-roll breaks available in shorter videosIn the past, only videos longer than 10 minutes were eligible for mid-roll ads. Starting in late July, videos that are longer than eight minutes will now also be eligible for mid-roll ads. Check out this link for more info: https://support.google.com/youtube/answer/6175006?hl=en-GB

Twitter provides a listing of major events for marketers to note in July 2020Twitter regularly publishes a summary of key dates for the coming month to help marketers plan their campaigns. If you want to download Twitter’s marketing calendar, check out this link. https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/marketing-calendar-2020/US-CAN-2020-Twitter-marketing-calendar.pdf

Instagram gives all users the option to pin post commentsYou can now select comments to pin on top of your feed! 

Instagram provides new options to manage how IGTV Previews appear in the Main Feed and DiscoverInstagram is giving creators a feature that allows them to edit the preview image and cover displayed for their IGTV clips.

WhatsApp adds QR Codes for businesses, and catalog links to simplify sharingWhatsapp introduced new features to start a chat with a business on WhatsApp and see what goods and services they offer.Read more here: https://blog.whatsapp.com/new-ways-to-reach-a-business-on-whatsapp

Pinterest updates its algorithm to boost specific content types
Pinterest published a new overview of how their recent algorithm update enables a better balance when it comes to the types of content it shows in user home feeds. This means that Pinterest will be able to display a wider range of content. With this update, Pinterest will no longer be dependent on engagement data to drive its Pin recommendations. If you want to read the update yourself, check out our show notes for the link.https://medium.com/pinterest-engineering/using-pid-controllers-to-diversify-content-types-on-home-feed-1c7195c89218