Digital Marketing Updates from the Week of July 20, 2020

by Jul 26, 2020TWIMshow0 comments



Pinterest Releases New Data on Rising Search Trends Amid COVID-19Pinterest shows how millions globally are restructuring their lives with wellbeing practices and an optimistic outlook amid COVID13.
Read more here:
https://newsroom.pinterest.com/en/post/new-priorities-pinterest-insights

Snapchat Adds 9 Million More Daily Active Users in Q2, Reports 17% Increase in RevenueSnapchat has reported its Q2 2020 performance update, showing increases in both users are revenue, and, in general, positive signs for the ongoing steady growth of the platform.
https://investor.snap.com/~/media/Files/S/Snap-IR/reports-and-presentations/q2-2020-earnings-slides.pdf

Twitter confirms it may add subscriptions — but not in 2020Twitter is considering adding a subscription service option as a new way of generating revenue for the social media platform but don’t worry because they won’t be rolling this out within the year.

TikTok Launches ‘Creator Fund’ to Pay Platform Influencer for Their EffortsThe TikTok Creator Fund was meant to encourage those who dream of using their voices and creativity to spark inspirational careers. It starts with $200 million to help support ambitious creators who are seeking opportunities.
https://newsroom.tiktok.com/en-us/introducing-the-200-million-tiktok-creator-fund

TikTok Adds ‘Gamified Brand Effect’ Templates to Help Businesses Create More Engaging PromotionsGamified Branded Effect allows creators to interact with branded elements within the app. It is done through facial expressions, poses, and other movements for a fun and competitive video shooting experience.

Instagram Launches Personal Fundraisers to Provide Assistance for Businesses and Causes During COVID-19Instagram is rolling out a new way to raise money just like what is already present on Facebook. You can do fundraisers for a personal cause, like yourself, your small business, a friend, or a cause that’s important to you.
https://about.instagram.com/blog/announcements/introducing-a-new-way-to-fundraise-for-personal-causes/

Facebook Will Now Enable Users to Broadcast their Messenger Rooms via Facebook LiveFacebook is introducing a new way to broadcast live to Facebook from Messenger Rooms which turns your room into a Facebook Live broadcast. Going live from a room lets you interact with audiences of any size. 

Facebook Provides Free Education on Facebook Pixel, Video Ads, and MoreThis free education on Facebook is highlighting new speakers, topics, and lessons to help you do things like communicating with and give purchasing power to your customers.
https://www.facebook.com/business/news/summer-of-support-business-commerce/#

Messenger Introduces App Lock and New Privacy SettingsApp Lock lets you add another layer of security to your private messages and helps prevent other people from accessing them.

LinkedIn published a new guide on how to use its LinkedIn Live and Events tools for virtual eventsThe new guide looks at how to utilize the tools and various options to best effect. It includes a range of tips and pointers to assist in your planning.
https://business.linkedin.com/marketing-solutions/cx/20/07/turning-in-person-events-into-virtual-experiences