Digital Marketing Updates from the Week of July 27, 2020

by Aug 2, 2020TWIMshow0 comments


Facebook Adds 100 Million More Users, Reports 11% Revenue Growth Amid COVID-19Facebook has reported steady growth in its latest earnings report, with the platform now exceeding 3 billion users worldwide across its ‘family of apps’.https://s21.q4cdn.com/399680738/files/doc_financials/2020/q2/Q2-2020-FB-Earnings-Presentation.pdf
Facebook Offers Money to Reel In TikTok CreatorsFacebook’s Instagram offers financial incentives for Tiktok’s most popular creators to use “Reels”, a Tiktok-like feature to be launched next month.

Snapchat has published a new study on evolving video consumption behaviorsSnapchat’s new study reveals that 73% of Gen Z and millennials in the US are watching more videos on smartphones. This shift in consumer behavior towards mobile video is attributed to the growth of “Premium mobile video” content.

LinkedIn Publishes New Guide on Setting Your Business Up for Recovery Post COVID-19LinkedIn’s latest 12-page eBook focuses on how companies can set themselves up for recovery after the whole COVID-19 situation.https://business.linkedin.com/marketing-solutions/cx/20/07/planning-for-a-strong-recovery

TikTok says it will pay creators a total of $2 billion in the next 3 yearsFrom the $200 million Creator Fund originally announced, TikTok says it’s ramping it up to over a billion dollars in the United States in the next three years! TikTok is adding to the fund will grow to nearly $2 billion in total to pay creators across the world.https://newsroom.tiktok.com/en-gb/introducing-the-200-million-tiktok-creator-fund
TikTok Provides Tips on How to Boost Your Content Performance on the Platform
https://newsroom.tiktok.com/en-us/5-tips-for-tiktok-creators

TikTok Ban + Buyout Rumors
#TWIMshow Exclusive Analysis

Google’s new Chrome add-on gives you a rundown of all the ads on a webpageGoogle wants to bring more transparency to the experience and it’s doing so with a new Chrome add-on appropriately called Ads Transparency Spotlight.https://www.digitaltrends.com/web/google-ad-transparency-spotlight-chrome-extension/

Pinterest Surpasses 400 Million Monthly Active Users and Shares Insights into Rising Usage Trends
https://newsroom.pinterest.com/en/post/pinterest-tops-400-million-monthly-active-users-with-gen-z-men-and-millennials-driving-growth