16: Digital Marketing Updates & Analysis from the Week of August 3, 2020

by Aug 9, 2020TWIMshow0 comments


Facebook Accelerator ProgramFacebook announced the launch of two new Accelerator programs – Facebook Accelerator: Connectivity & Facebook Accelerator: Commerce. These 12-week programs will take on a new format and will be completely virtual sprints with a focus on product themes and exploration of collaborative partnerships to provide even more value for startups.
To learn more, visit this link:https://developers.facebook.com/blog/post/2020/08/03/driving-growth-startups-facebook-accelerator-program/
Facebook adds new Sponsored Post options for groupsAs Facebook continues to emphasize group engagement and is also looking to create more opportunities for businesses within these highly engaged communities. They are now adding another potential revenue pathway specifically for group admins, with new brand partnership posts built into the groups experience direct.
https://web.facebook.com/business/help/544340026341679
Facebook Launches New Video Interview Series to Share More Insight into its Product Development ProcessFacebook launched the first video in their new series that aims to provide information about its video products and explain how they were built, what they were built for, how the features work, and what’s up and coming.
Check out this post for more information:https://www.facebook.com/127345500640211/posts/368990804089014
Messenger Enhances Chat Plugin to Help Businesses Reach Even More CustomersMessenger’s latest update allows the Chat Plugin to help businesses reach more people, including customers not logged into Facebook. 
https://messengernews.fb.com/2020/08/04/messenger-enhances-chat-plugin-to-help-businesses-reach-even-more-customers/
Introducing Instagram ReelsFacebook announces Instagram Reels, a new way for people, creators and businesses create and discover short, entertaining videos on Instagram.
Read the announcement here:https://business.instagram.com/blog/announcing-instagram-reels/

Snapchat Updates Audience Reach Insights with Regional Audience CountsSnapchat updated its Snap Focus education module on Unique Audience Reach, which goes into specific details on Snap’s regional audience numbers.
Snapchat Launches New Campaign to Highlight Its Potential for BusinessesSnapchat launched a new campaign that highlights the potential of its platform for business promotions. The ad features a range of high-profile ad executives commenting on their experiences in connecting with audiences through the app.
Watch the campaign here:https://youtu.be/nPB7zUjnb60

Twitter Publishes New Data on the Effectiveness of Utilizing Multiple Video Formats in a CampaignTwitter partnered with MAGNA Global and IPG Media Lab to test user response rates to a multiple video format approach. Twitter utilized a combination of its own video ad formats like pre-roll video ads, and Promoted Video. 
Read more here:https://business.twitter.com/en/blog/diversify-twitter-ad-formats-to-amplify-message.html

TikTok US operations could reportedly cost Microsoft anywhere from $10 billion to $30 billionPredictions suggest that Microsoft will need between $10b and $30b to purchase the controversial short video app.

Google Provides More Ad Transparency and Plans to Phase Out Third-Party Cookies in ChromeGoogle is releasing a new tool called Ads Transparency Spotlight to provide detailed information about all the ads they see on the web.
For more information, read here:https://blog.google/products/ads-commerce/improving-user-privacy-in-digital-advertising/
Google Ads advertisers can now capture Leads from YouTubeGoogle is bringing lead form extensions to ads on YouTube, allowing advertisers to capture leads while people watch videos.
Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio EngagementGoogle announced a new range of audio-advertising options to help businesses tap into the rising consumption of podcasts, digital radio, and other digital audio forms.
Find out more here:https://blog.google/products/admanager/listen-new-features-grow-your-digital-audio-business/

YouTube Publishes New Data on Rising Trends During COVID-19YouTube published a new set of insights on rising topic trends during COVID-19 based on viewer searches and behaviors across the world.
To learn more visit:https://youtube.com/trends/articles/covid-impact/