17: Digital Marketing Updates & Analysis from the Week of August 10, 2020

by Aug 16, 2020TWIMshow0 comments


Facebook launches paid online eventsAs of August 14, 2020, businesses (in US and 19 other countries) can now monetize online events on Facebook.

Facebook adds new Page Follow settings to control which updates you seeFacebook users can now follow either all updates from the Page, or a selection of:

  • Posts – Highlights, all updates or none
  • Videos – Highlights, all or none
  • Live Videos – All or none
  • Offers – Option to switch offer posts on or off

Facebook removes over 1,000 Ad Targeting Options due to low usageFacebook has announced that it will remove over 1,000 ad targeting options because of their infrequent use and some of the targeting options are redundant with others.

Facebook is testing insights and metrics for individual posts in GroupsFacebook is starting to test post level metrics to help group admins understand how many members are seeing posts and what type resonates with them most.

Instagram is making a new push to stamp out bot accounts via a new processInstagram will begin asking people to confirm who’s behind an account when a pattern of potential inauthentic behavior is detected.To learn more, read this update here:https://about.instagram.com/blog/announcements/introducing-new-authenticity-measures-on-instagram/

TikTok inks 3-year deal with New York YankeesTikTok spends $10million for 3yrs of sponsorsip of the NY Yankees.

TikTok Certification & Tutorials PlatformTikTok launched a certification program via its Tutorials platform to provide lessons on how to use the platform’s various tools and help brands maximize their TikTok presence.If you want to check out the lessons, click this link:https://tiktoktutorials.uk/

TikTok announces First batch of Recipients of funding via its New Creator FundTikTok announced the recipients of its first $1 billion Creator Fund where each person will receive an undisclosed amount of money to help them with their content. Check the list of recipients here:https://newsroom.tiktok.com/en-us/creator-fund-first-recipients

Vimeo partners with Pinterest to enable Streamlined Video Pin CreationVimeo Create is now an official creative Pinterest Partner. You can seamlessly publish videos you make directly to Pinterest, no downloading or middleman required. 

Twitter rolls out Tweet Reply Controls to all usersAfter testing Tweek Controls over the last few months, Twitter has today announced that its new tweet reply control options are being made available to all users

YouTube will stop sending New Content emails to Channel SubscribersAccording to YouTube, you will no longer receive emails if you opted in to get emails about new uploads, live streams, and premieres from channels you’re subscribed to. You’ll still get notified on mobile via the YouTube app, or on a desktop via your Chrome browser if you’ve turned these notifications on.

LinkedIn has sold off its presentation platform SlideShareThe acquisition of SlideShare is a major step towards creating the world’s largest digital library,