19: Digital Marketing Updates & Analysis from the Week of August 24, 2020

by Aug 30, 2020TWIMshow0 comments


Facebook released a statement about the major impacts of the iOS 14 Update to Audience Network Effectiveness 
Facebook shared that they will not be collecting the identifier for advertisers (IDFA) on through their apps on iOS 14 devices because of Apple’s iOS 14 changes. This means that it will impact publishers’ ability to monetize through Audience Network on iOS 14.
https://www.facebook.com/audiencenetwork/news-and-insights/preparing-audience-network-for-ios14/

Facebook has provided Tips on how to utilize Live Producer to Maximize your Live-Stream Broadcasts
Facebook’s latest video focuses on Live Producer. It provides tips on how to use the platform to maximize your Facebook Live broadcasts using some of the new additional features like graphic overlays, visual tools, advanced technical connections, and so on.
Watch the video here for more information:https://www.facebook.com/watch/?v=607227333310840&extid=Ozm0JQrIme1v6tiR

Facebook has announced a new community education event focused on “Engaging your Community and Hosting Online Events”
Facebook announced that there will be a series of monthly online education workshops led by Facebook and community experts, 
Visit this link for more details:https://www.facebook.com/community/whats-new/community-connect-engagement-online-events/

Facebook adds a Facebook Shop Tab and expands its Facebook and Instagram Shops to All Businesses in the US
Facebook adds a new place to discover businesses and shop for products in the Facebook app and expanding checkout on Instagram to all US businesses and creators. They are also making Shops available to any eligible business and adding customization features, messaging, and new insights.
Read more here:https://about.fb.com/news/2020/08/making-it-easier-to-shop-and-sell-on-our-apps/

TikTok reveals actual figures of its user numbers for the first timeTikTok revealed the specific details of its active U.S. and global monthly user details for the first time in its lawsuit challenging the U.S. government.
TikTok Buyout & More
Update on TikTok Buyout – Walmart is also interested in TikTok while TikTok’s CEO resigned just after 3 months on the job.

LinkedIn announces a range of new measures against Inappropriate Content on its PlatformLinkedIn has set a higher bar for safe conversations given the professional context of LinkedIn.Read more here:https://blog.linkedin.com/2020/august/25/our-commitment-to-safe-conversations

LinkedIn shares data on the New Wave of Students looking into Higher EducationA new wave of future students is already shopping for the programs for continued education which is why LinkedIn partnered with Ipsos to survey a diverse group of more than 1,000 adults in the United States.Check out this link for more details:https://business.linkedin.com/marketing-solutions/blog/marketing-for-education/2020/a-new-wave-of-students-is-looking-to-higher-education-now