20: Digital Marketing Updates & Analysis from the Week of August 31, 2020

by Sep 6, 2020TWIMshow0 comments


TikTok announced a new, free education session for brands seeking to use its AR tools to build campaignsTikTok invites brands to attend their first TikTok Branded Effect Webinar on how brands can leverage augmented reality to engage with the TikTok community through head-turning, campaign-boosting Branded Effects.
For more information, check out this link:https://tiktokmasterclassbrandedeffect.splashthat.com/

TikTok partners with Teespring to help creators sell their merchandise to their fans within the app.TikTok creators will soon be able to sell merchandise they design and create their own products on Teespring, and push it directly to TikTok.
To learn more, visit this link: https://tiktok.teespring.com/

TikTok launches a new Marketing Partner Program to expand its advertising potentialAs per TikTok:“We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community [and] we’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok.” 
TikTok added a new ”stitch” feature that allows users to re-use other people’s video clipsTikTok has added a new feature which enables users to re-use snippets of other people’s video clips, in order to create responses and remixes on the theme.

Facebook announced a new, dedicated stream within its Blueprint education programFacebook now has a dedicated stream focused on helping community managers make the most of their groups, and manage group “interactions and engagements” more effectively.
Read more here:https://www.facebook.com/community/whats-new/new-online-courses-community-building/

Facebook published its Recommendation Guidelines to Provide an Overview of How it Shows Users ContentFacebook published its recommendation guidelines and revealed the criteria it uses to block certain recommendations from the users for the Facebook app and Instagram.
To read the guidelines, click here:https://about.fb.com/news/2020/08/recommendation-guidelines/

PayPal launches “Pay in 4” program that allows users to split payments to four installmentsPayPal will soon be offering credit options to users allowing them to buy things now and pay for them later.
Sign up for the waiting list here:https://www.paypal.com/us/webapps/mpp/pay-in-4
Google announced new ad options for the coming holiday seasonGoogle’s new ad options aim to help retailers make the most of their connection opportunities, and maximize in-store shopping potential in the coming months.
Read more here:https://blog.google/products/ads-commerce/how-retailers-can-get-ready-holidays-and-beyond/

Twitter published new insights on how to utilize its various video ad optionsTwitter has published some new insights into exactly how you should look to utilize its various video ad options to maximize campaign impact.
Check out this link for more information:https://business.twitter.com/en/blog/most-effective-order-of-twitter-ad-formats.html

Twitter  plans to introduce automated captioning to make it more accessibleTwitter is working on adding automated captions to audio and video as part of a larger effort to make the platform more accessible.
To read more, check out this link:https://blog.twitter.com/en_us/topics/company/2020/making-twitter-more-accessible.html

LinkedIn has launched a new ‘Healthcare Hub’ to Advance Healthcare MarketingLinkedIn is helping healthcare marketers engage, target, and measure your priority audiences with the right resources and tools.
Learn more about this update here:https://business.linkedin.com/marketing-solutions/blog/marketing-for-healthcare-services-/2020/linkedin–advancing-healthcare-marketing-in-a-new-world

LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead GenerationLinkedIn’s Brand and Demand Playbook talks about How to spark awareness, engage, and convert your target audience across the buyer’s journey.
Check out the guide here:https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/linkedin-brand-to-demand-playbook.pdf

LinkedIn Shares the most popular LinkedIn Learning courses of 2020LinkedIn Shares The 20 Most Popular LinkedIn Learning Courses of the Year
Check out the list here:https://www.linkedin.com/business/learning/blog/top-skills-and-courses/fy20-most-popular-courses-of-the-year-hero

LinkedIn adds 3 New features to be added to LinkedIn PagesLinkedIn is adding new features to LinkedIn Pages in an effort to help businesses stay connected with their communities.
https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/new-features-my-company-tab