22: Digital Marketing Updates & Analysis from the Week of September 14, 2020

by Sep 20, 2020TWIMshow0 comments


Latest on TikTok: Ban, Win & DelaysOracle has been chosen as the “trusted tech partner” of Bytedance. The company was chosen for its 40-year track record providing secure, highly performant technology solutions and the deal is likely not to be structured as an outright sale. TikTok received one week of extension from U.S Commerce Dept  and the ban will go into effect on Sept 27, 2020 instead of Sept 20. Plus President Trump wants $5B fee toward U.S. History education from TikTok.

TikTok releases an update on its Billion dollar Creator FundTikTok will soon launch their Creator Fund wallet where creators will be able to transfer funds to their linked payment method. This allows creators to withdraw their earned funds. 

And they also confirmed that Creator Fund has no direct impact on the TikTok recommendation system – it just means you will now be rewarded for them. 

Tiktok also announced that funds are calculated based upon a number of factors. These factors include video views, video engagement, authenticity of a view, region in which your video is viewed, total participants in the program, as well as adherence to the Community Guidelines and Terms of Service. What is uniquely TikTok about the Creator Fund is that a video has the opportunity to reach global audiences. Like video views, funds are therefore dynamic. 
For more information, read here:https://newsroom.tiktok.com/en-us/creator-fund-update

Facebook launched a new, certified course in digital marketing in partnership with Coursera  Facebook has launched a new Social Media Marketing Professional Certificate Program designed to be completed within 20 weeks, which includes 100 hours of hands-on, project-based training in applied social media tools and general marketing skills.
Click here to learn more:https://www.facebook.com/business/news/facebook-launches-a-pathway-to-social-media-marketing-careers-with-coursera/#

Facebook published its latest State of Small Business ReportFacebook has published the latest update in its State of Small Business Report which looks at the impact of COVID-19 and the global lockdowns.
Read the report here:https://dataforgood.fb.com/wp-content/uploads/2020/09/State-of-Small-Business-Report-Wave-III.pdf

Facebook launches  ‘Facebook Business Suite’ to make it easier for small businesses to manage their Facebook and Instagram accountsYou can now manage Pages, Instagram, and Messenger from one place! This new interface is intended to help businesses save time. It allows business owners to post on Facebook and Instagram at the same time, and manage and receive messages, notifications and alerts in one place.
To learn more, check out these links:https://www.facebook.com/watch/?v=3469305613090476&extid=FfEpIENeNuDGbLFwhttps://about.fb.com/news/2020/09/a-faster-and-easier-way-to-manage-your-business-on-facebook-and-instagram/

LinkedIn published an updated version of its ‘Mastering Targeting on LinkedIn’ guide including new features for campaigns optimizationLinkedIn’s updated guide covers more tools and options, as well as newly released features that can help businesses optimize LinkedIn campaigns.
Read the guide here:https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2020/our-newly-updated-linkedin-targeting-guide-is-more-practical-and

LinkedIn published a new guide that covers all the key elements of its re-engagement options LinkedIn published a new guide to its various options on retargeting. It covers all the key elements of LinkedIn’s re-engagement options, which could help your LinkedIn marketing approach.
You can read the guide here:https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2020/improve-linkedin-retargeting-success-with-these-helpful-resource

Instagram adds new auto captions for IGTV uploads You will now be able to toggle on ‘Auto-Generated Captions’ in your caption settings when you upload an IGTV video.
To learn more about this update, click here:https://about.fb.com/news/2020/09/new-automated-captions-powered-by-ai/

YouTube brings new ways to drive reach and engage your audience at scaleYouTube added some new elements to help your YouTube ad campaigns by driving reach and engaging your audience at scale.
For more information, check out this link:https://blog.google/products/ads-commerce/build-your-brand-on-youtube/

Pinterest published a new list of key trends among its audience to help marketers during the holiday seasonPinterest has published a new listing of key trends that it’s seeing among its audience. The trend this year is making the transition back to life with an extra emphasis on turning inwards, both physically and mentally.
To learn more, read here:https://newsroom.pinterest.com/en-gb/post/back-to-home-life-pinterest-empowers-people-to-take-control-of-their-emotional-well-being