42: [Ep42] – To Fight Apple’s New Data Policy, Facebook Tries to Convince via Pop Up and Other Digital Marketing News from Week of 1st Feb 21

by Feb 8, 2021TWIMshow0 comments

🎙️ Welcome to Episode 42 of This Week In Marketing Show 🎙️

We only have 5 updates this week and the last one is juicy one. You might have already caught onto the fact that we aren’t the biggest fan of facebook. Their ‘solution’ to Apple’s new privacy policy doesn’t make us like them anymore. While Google and Twitter have been very cooperative with Apple’s new terms, Facebook is throwing a fit. Google and Twitter have agreed to use Apple’s preferred network which offers more privacy to users. Because there is more privacy, users wouldn’t have to ‘opt in’ to the tracking. They just automatically get logged into Twitter and Google. Facebook, however, is refusing to use the new tracking program which means that users are now given the choice to opt in or opt out to the Facebook tracking. 

In order to convince users to say ‘yes’ to Facebook tracking, they have developed a pop-up notification that warns the users that if they don’t say yes to tracking, they are harming small businesses who depend on the tracking for ads. Why don’t we like this? How is this one of Facebook’s dirtiest moves yet? Listen to the show to hear the down low straight from Sajid. 

1. LinkedIn Grows both Advertising and User Engagement. LinkedIn has done exceptionally well this quarter reflected by heightened measures of user engagement in various activities.

2. Instagram Develops New ‘Recently Deleted’ Folder Feature. Instagram recently announced the launch of a new feature, a ‘recently deleted’ folder.

3. Google Ads Makes Updates to Phrase and Broad Match Modified Keywords. Google has updated certain aspects of phrase and broad match keywords which is meant to streamline things for advertisers.

4. Twitter Informs Users of Impacts of Looming iOS 14 Updates. Given new data sharing transparency that comes with iOS 14, Twitter has issued its own statement providing users with an outline of how Twitter usage will impacted.

5. To Fight Apple’s New Data Policy, Facebook Tries to Convince via Pop Up. Facebook issued misleading information in order to encourage users to continue to allow Facebook access to their personal data.

Watch the Highlights Below!