This Week in Marketing is a weekly roundup of all the notable latest developments that you need to know to stay on top of your Digital Marketing game.

208: EP208 – Google Confirms: Fewer Links Needed for Effective SEO Rankings!

by | April 29, 2024 | TWIMshow | 0 Comments

Episode 208 contains the Digital Marketing News and Updates from the week of Apr 15-19, 2024. 1. Google Confirms: Fewer Links Needed for Effective SEO Rankings! - At the recent SERP Conference, Google's Gary Illyes reiterated a significant shift in SEO strategy: the...
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207: Ep207 – How Index Selection and Canonicalization Are Impacted During Google’s Core Algorithm Updates

by | April 15, 2024 | TWIMshow | 0 Comments

Episode 207 contains the Digital Marketing News and Updates from the week of Apr 08-12, 2024. 1. How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates - In a recent LinkedIn conversation, a significant topic was brought to the...
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206: Ep206 – Recovering from Google’s March 2024 Core Update

by | April 8, 2024 | TWIMshow | 0 Comments

Episode 206 contains the Digital Marketing News and Updates from the week of Apr 1-5, 2024. 1. Recovering from Google's March 2024 Core Update - In the aftermath of Google's March 2024 core update, many website owners, particularly small businesses, have felt the...
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205: Ep205 – Google’s Guidance On Helpful Content Update

by | April 1, 2024 | TWIMshow | 0 Comments

Episode 205 contains the Digital Marketing News and Updates from the week of Mar 25-29, 2024. 1. Google's Guidance On Helpful Content Update - Google's Search Liaison recently addressed concerns about the Helpful Content Update (HCU), providing clear guidance for...
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202: Ep202 – IndexNow Insights & Top SEO Insights Report

by | March 11, 2024 | TWIMshow | 0 Comments

Episode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024. 1. IndexNow Insights & Top SEO Insights Report - In an announcement at PubCon and then shared on the Bing blog by Fabrice Canel, Principal Product Manager at Microsoft...
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201: Ep201 – ‘How Google Search Crawls Pages’

by | March 4, 2024 | TWIMshow | 0 Comments

Episode 201 contains the Digital Marketing News and Updates from the week of Feb 26 - Mar 1, 2024. 1. ‘How Google Search Crawls Pages’ - In a comprehensive video from, Google engineer Gary Illyes sheds light on how Google's search engine discovers and fetches web...
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200: Ep200 – Google : You Decide On The Fate Of Your Old Content

by | February 26, 2024 | TWIMshow | 0 Comments

Episode 200 contains the Digital Marketing News and Updates from the week of Feb 19 -23, 2024. 1. Google : You Decide On The Fate Of Your Old Content - The question of what to do with old content on your website is a recurring dilemma. Google's John Mueller recently...
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199: Ep199 – Google Updates Image Removal Process from Search Index

by | February 19, 2024 | TWIMshow | 0 Comments

Episode 199 contains the Digital Marketing News and Updates from the week of Feb 12 -16, 2024. 1. Google Updates Image Removal Process from Search Index - Google has  updated their guidelines regarding the removal of images from their search index. As of February 16,...
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198: Ep198 – Google’s SEO Starter Guide Revamp: Streamled for Clarity and Efficiency

by | February 12, 2024 | TWIMshow | 0 Comments

Episode 198 contains the Digital Marketing News and Updates from the week of Feb 5 -9, 2024. 1. Google's SEO Starter Guide Revamp: Streamlining for Clarity and Efficiency - Google has recently overhauled its SEO Starter Guide, a move that marks a significant shift...
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196: Ep196 – Google’s SEO Starter Guide Update: Streamlining for Clarity and Efficiency

by | January 29, 2024 | TWIMshow | 0 Comments

Episode 196 contains the Digital Marketing News and Updates from the week of Jan 22-26, 2024. 1. Google's SEO Starter Guide Update: Streamlining for Clarity and Efficiency - Google is currently reworking its popular SEO Starter Guide, initially released in 2010 and...
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156: [Ep156] – Are Backlinks Still Relevant In 2023?

Apr 17, 2023

Episode 156 contains the notable Digital Marketing News and Updates from the week of Apr 10-14, 2023.1. Microsoft Ads Launches PLA Extensions - PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both...

155: [Ep155] – Does Pagination Impact Google Crawl Budget?

Apr 10, 2023

Episode 155 contains the notable Digital Marketing News and Updates from the week of Apr 3-7, 2023.1. Microsoft Professional Service Ads Available for Select Verticals Worldwide - Microsoft Advertising has launched Professional Service Ads help consumers connect...

153: [Ep153] – Google: This Is How We Process Your Robot.txt

Mar 27, 2023

Get up to speed with the Digital Marketing News and Updates from the week of Mar 20-24, 2023.1. TikTok CEO Makes His Case To US Congress - TikTok’s fate in the US market is still unknown. However, TikTok’s CEO Shou Zi Chew’s appeared before the US House Committee on...

152: [Ep152] – Google Launches Broad Core Algorithm Update

Mar 20, 2023

Get up to speed with the Digital Marketing News and Updates from the week of Mar 13-17, 2023.1. Meta Launches Paid Verification Program - Meta has announced that it’s making its new Meta Verified program available to users in the US, which means that American users...