by Taylor Lane | Jun 10, 2022 | Blog
Marketing is the essential driving force behind any vision or sale that a business creates. In fact, after the pandemic took a hit on a lot of businesses, Salesforce found that sixty-six percent of marketers expect revenue growth over the next 12 to 18 months. Whether...
by Taylor Lane, Odette Yang | Jun 7, 2022 | Blog
Almost a year to date when GA3 will be discontinued from use, so we’re here to prepare your business to jump from Google Universal Analytics 3 to Google Analytics 4 (GA4). Back in April, Google released an import tool to help migrate your goals and we have created a...
by Taylor Lane | Jun 3, 2022 | Blog
On May 24, 2022, Google held its annual Google Marketing Live for the first time in person in three years. Jerry Dischler spoke about the updates to Performance Max in his segment and some exciting new changes that are coming. If you did not see Tuesday’s blog post...
by Taylor Lane, Odette Yang | May 31, 2022 | Blog
If you ever wondered if you could use automation and machine learning to improve your marketing ROI, Performance Max campaigns are the right fit for you. As the name suggests, this new kind of Google Ads campaign creates a culmination of different automated ads,...
by Taylor Lane | May 27, 2022 | Blog
Digital marketing is a diverse field with a lot of different emphasis and specialties that agencies can zero in on. With nearly 5.4 million small businesses created just last year, there are plenty of opportunities to help take startups or multi-million dollar...
