by Odette Yang | Mar 22, 2022 | Blog
What is Google Analytics 4? Two and a half years ago, Google Analytics 4 (GA4) was introduced. It has the flexibility to measure many different types of data and allows businesses to understand the user journey across different websites and apps, with machine learning...
by Odette Yang | Feb 22, 2022 | Blog
What is it? Consent Mode in Google Analytics helps marketers manage consumer consent on a given site, created in response to European data regulations regarding consent. With Consent Mode, Google tags will dynamically adapt behavior depending on what cookies the user...
