by Odette Yang | Mar 18, 2022 | Blog
While Google Ads is a great marketing tool and has a huge customer base with the potential for high ROI, the truth is that you could be losing a lot of money with simple mistakes. If you find yourself struggling to position your campaigns at a low cost for quality...
by Odette Yang | Mar 15, 2022 | Blog
We’ve all been there before. Your brand changes and you want to change your domain name. You have design upgrades to make to your website. So you need a site migration. But, with all the moving pieces and potential for errors, your SEO ranking, and traffic drop...
by Petya Stoyanova | May 26, 2021 | Blog
Optimizing content for increased findability You know that you should be watching what people do on your site often, even outside the SEO context. Here at marketANDgrow, we like to watch these statistics daily. We usually watch what users are doing on our site, where...
by Petya Stoyanova | May 21, 2021 | Blog
The reference “above the fold” might not be familiar to everyone, but it relates to the content that is first seen when a web page loads without scrolling down. This concept originated from newspapers. They were displayed within a news box vending machine...
by Petya Stoyanova | May 7, 2021 | Blog
Your SEO strategy should be primarily focused on your audience and their search intent. That will depend on the industry you’re in, your top competitors, and how they adjust their SEO practices. User intent is of great importance and refers to what the user was...