Utilizing Google Ads Promotion Extensions
Promotion extensions refer to an added text that highlights your sales and promotions, which aims to get the attention of your potential customers. Extensions can be utilized for special sale event promotions, but they are highly underestimated when...
Google Chrome is replacing third-party cookies with FLoC technology
Google is working towards a privacy-first future for web advertising while assuring that users’ identities and information are kept safe while browsing. Google is set to leave third-party cookies behind. At the same time, a Federated Learning of Cohorts (FLoC) test...
5 Google Ads Features You May Be Overlooking
Did you know that you can get listed on Google Shopping (GS) for free?. While GS is still primarily a paid PPC channel, you can enjoy the free traffic it brings. After Google introduced the shopping channel, they ousted most of the other price comparison websites from...
Google Adds Free Property To Dataset Structured Data Docs
Google has introduced a new property, “isAccessibleForFree,” to the dataset structured data help document.
Key takeaways from AWAI’s “State of the Industry” Summit
Learning never stops, which is why we had to attend AWAI's "State of the Industry" virtual summit, packed with valuable information on copywriting, video content, and more. Here is an overview that you might find useful based on a few influential speakers and the...
The Breakdown: Marketing Mojo, Episode #2: Goddesses, Clubhouse, Facemasks, & Screenshots ft. Sun Gods Founder and Designer LaShawn Kenley
This week on Marketing Mojo, we sat down with Lashawn Kenley, founder and designer at Sun Gods, to discuss how she has adapted her small business to drive growth despite the pandemic. We spoke with her about the new social media app Clubhouse; adapting engagement...
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