Google Ads Optimization Made Easy – 6 Tips to Save Big
While Google Ads is a great marketing tool and has a huge customer base with the potential for high ROI, the truth is that you could be losing a lot of money with simple mistakes. If you find yourself struggling to position your campaigns at a low cost for quality...
SEO Optimization for Website Migration
We’ve all been there before. Your brand changes and you want to change your domain name. You have design upgrades to make to your website. So you need a site migration. But, with all the moving pieces and potential for errors, your SEO ranking, and traffic drop...
Core Web Vitals vs. Page Experience: How They Are Different
In 2022, Google has focused on select metrics that greatly affect search engine visibility. In this article, we are going to break it down so you as a business owner can understand what it means. “Page Experience” and “Core Web Vitals” are marketing buzzwords that are...
Syncing WooCommerce to Google Merchant Center
WooCommerce simplifies the process of developing and administering an eCommerce website by converting your website into an operation eCommerce store, with critical capabilities such as agility and payment processing. In this article, we will delve into how you, as a...
Why do Click-Through-Rates (CTR) Matter for Organic Content?
There are more than 30,000 hours of content uploaded to YouTube every hour, and most videos will never amass more than 1,000 views. If you want to increase your chances of getting views, then focus on CTR. This represents how often viewers are clicking on your video...
Google Analytics Conversion Tracking: What it is and Why use it
If you aren’t yet tracking conversions on Google Analytics, you are missing out on key pieces of data that can shape your marketing strategy and spot new revenue-boosting opportunities or cost-cutting measures. What is Google Analytics conversion tracking?A conversion...
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