Attribution Modeling in Understanding the Customer Journey
What is Attribution Modeling?Attribution Modeling gives credit to where credit is due in order to better track which form of advertisement is the most effective in a world of multiple digital touchpoints. This helps you to understand where you should focus your...
Consent Mode in Google Analytics
What is it? Consent Mode in Google Analytics helps marketers manage consumer consent on a given site, created in response to European data regulations regarding consent. With Consent Mode, Google tags will dynamically adapt behavior depending on what cookies the user...
Can Google Local Ads Really Increase Your In-Store Sales?
Analyzing the latest Google Local Ads Feature Last week during the virtual Google Marketing Live, Google rolled out three new features in Google Local Ads. (This was covered in Episode#58 of the TWIMShow.) They are: Auto Suggest Ads - show your nearby location to...
Can Google Ads’ New Features Help You Rise to the Next Level?
What is Smart Bidding? According to Google, smart bidding (or auction-time bidding) is the process of using machine learning to automate bid strategies in order to better optimize conversions or conversion values. By using smart bidding, managers can both increase the...
Key Takeaways From SMXCreate, part 2
Optimizing content for increased findability You know that you should be watching what people do on your site often, even outside the SEO context. Here at marketANDgrow, we like to watch these statistics daily. We usually watch what users are doing on our site, where...
“Above The Fold” Content Preference By Google
The reference "above the fold" might not be familiar to everyone, but it relates to the content that is first seen when a web page loads without scrolling down. This concept originated from newspapers. They were displayed within...
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