by Odette Yang | Apr 12, 2022 | Blog
Alt-text is shorthand for Alternative Text for Images. It describes what is in an image for people who are accessing a web page with a screen reader. This is used for people with visual impairments and helps to read computer documents aloud so the person can listen to...
by Odette Yang | Apr 8, 2022 | Blog
Page Experience is a set of signals that measures how users perceive interacting with a web page on both desktop and mobile devices beyond the pure informational value. For more general details on what Page Experience is, check out our recent blog post. This blog will...
by Odette Yang | Apr 5, 2022 | Blog
We live in a multi-touch and multi-influence world. Understanding how your leads convert through the entire customer journey is a crucial part of a successful marketing campaign. Many customers don’t directly convert right away after seeing an ad. They often go...
by Odette Yang | Apr 1, 2022 | Blog
The quality of your Google Ads campaign might seem great to you, but what is the actual quality score that Google assigns? What is a Quality Score? The Google Ads Quality Score is an aggregated estimate of your performance in ad auctions, calculated by click-through...
by Odette Yang | Mar 25, 2022 | Blog
Nowadays, you can’t just slap an ad up and expect the money to start rolling in. Ad conversion rates matter, and it can often take months or even years to create high-converting ads. Stop wasting your time and money, and pay attention to the factors that can help you...
by Odette Yang | Mar 22, 2022 | Blog
What is Google Analytics 4? Two and a half years ago, Google Analytics 4 (GA4) was introduced. It has the flexibility to measure many different types of data and allows businesses to understand the user journey across different websites and apps, with machine learning...
