59: [Ep59/1Jun21] – Microsoft Advertising Updates & other Digital Marketing updates from the week of Jun 1, 2021

by Sajid Islam | Jun 7, 2021 | TWIMshow

The transcription of the full episode below Full Transcription [Introduction] – 00:00 Hey, everyone. Welcome to This Week In Marketing show, also known as the TWIMshow. I’m your host Sajid Islam, and today I’ll be going over the notable news and updates in...

58: [Ep58/24May21] – “Unified Smart” By Microsoft Advertising & other Digital Marketing updates from the week of May 24, 2021

by Sajid Islam | May 31, 2021 | TWIMshow

1. Instagram Adds Engagement Insights for Reels and Instagram Live Broadcasts (0:40) – Based on feedback from creators and businesses, Instagram has launched insights for Reels and Live on May 24, 2021. Reels will be showing new metrics including Plays, Accounts...

57: [Ep57/17May21] – 4 New Features In Google Ads and other Digital Marketing updates from the week of May 17, 2021

by Sajid Islam | May 23, 2021 | TWIMshow

1. Updates From Snapchat’s Partner Summit ( 1:06) – Snapchat has shared that they reached 280M daily users and over 500M monthly active users globally. Other features they have announced include Creator Marketplace, where businesses will be able to find and...

56: [Ep56/10May21] – Facebook Conversions API For Better ROI and other Digital Marketing updates from the week of May 10, 2021

by Sajid Islam | May 16, 2021 | TWIMshow

1. Apple’s Paid Ads Business Expansion (0:37) – Apple didn’t want to comment on their employment of Antonio Garcia Martinez, however, it looks like they are planning big steps in the advertising industry, just in time with the App Tracking Transparency (ATT)...

55: [Ep55/3May21] – Fraudulent Ads Are Still Common On Google and other Digital Marketing updates from the week of May 3, 2021

by Sajid Islam | May 9, 2021 | TWIMshow

1. Pinterest Expands Its Advertisement To Mexico – Paid promotions are now possible in Mexico via Pin. The platform is seeing increased engagement in Mexico, in terms of search activity which rose by 93% year-over-year throughout 2020. At the same time,...

54: [Ep54/26Apr21] – Google Reports An Increase In Search Spam Detection and other Digital Marketing updates

by Sajid Islam | May 2, 2021 | TWIMshow

1. Microsoft, YouTube and Google Announce Their Advertising Revenue Figures – Google leads with a 32% increase in ad revenue, compared to Microsoft and their 17% increase in ad revenue. Meanwhile, YouTube is also growing with a 49% jump in ad revenue, followed...