by Petya Stoyanova | Apr 16, 2021 | Blog
Google Ads is launching video experiments in the next few weeks, which will be easy to set up and quick to deliver results. These experiments will allow advertisers to test videos on their ad campaigns and rely on proven results, which in return will bring a true...
by Petya Stoyanova | Apr 14, 2021 | Blog, Most Popular
Promotion extensions refer to an added text that highlights your sales and promotions, which aims to get the attention of your potential customers. Extensions can be utilized for special sale event promotions, but they are highly underestimated when...
by Petya Stoyanova | Apr 9, 2021 | Blog, Most Popular
Google is working towards a privacy-first future for web advertising while assuring that users’ identities and information are kept safe while browsing. Google is set to leave third-party cookies behind. At the same time, a Federated Learning of Cohorts (FLoC) test...
by Petya Stoyanova | Apr 6, 2021 | Blog
Did you know that you can get listed on Google Shopping (GS) for free?. While GS is still primarily a paid PPC channel, you can enjoy the free traffic it brings. After Google introduced the shopping channel, they ousted most of the other price comparison websites from...
by Petya Stoyanova | Apr 5, 2021 | Blog
An important update from the week of March 22, is that Google has introduced a new property, “isAccessibleForFree” to the dataset structured data help document. This is defined as a flag to signal that a given, searched item, event, or place is accessible for free....
