by Taylor Lane, Odette Yang | Jul 1, 2022 | Blog
The average customer uses 10 channels or touchpoints to interact with companies before making a transaction, which creates a unique challenge when trying to measure the impact of individual channels on an entire campaign. Omni channel attribution is one of the tools...
by Taylor Lane, Odette Yang | Jun 21, 2022 | Blog
Your traffic just spiked overnight – this is exactly what you wanted! But, before you start celebrating make sure that the traffic spike is in fact genuine users who are visiting your site – rather than spam. This article is going to detail the steps to take to...
by Taylor Lane, Odette Yang | Jun 14, 2022 | Blog
Today’s organic search is more than just keywords and content. Success in SEO requires strong technical aspects of your website, such as page speed, indexing, and much more. While some of these require more technical expertise than others, implementing these tips is...
by Taylor Lane, Odette Yang | Jun 7, 2022 | Blog
Almost a year to date when GA3 will be discontinued from use, so we’re here to prepare your business to jump from Google Universal Analytics 3 to Google Analytics 4 (GA4). Back in April, Google released an import tool to help migrate your goals and we have created a...
by Taylor Lane, Odette Yang | May 31, 2022 | Blog
If you ever wondered if you could use automation and machine learning to improve your marketing ROI, Performance Max campaigns are the right fit for you. As the name suggests, this new kind of Google Ads campaign creates a culmination of different automated ads,...
