by Sajid Islam | Jun 4, 2021 | Blog
Analyzing the latest Google Local Ads Feature Last week during the virtual Google Marketing Live, Google rolled out three new features in Google Local Ads. (This was covered in Episode#58 of the TWIMShow.) They are: Auto Suggest Ads – show your nearby location...
by Sajid Islam | May 31, 2021 | TWIMshow
1. Instagram Adds Engagement Insights for Reels and Instagram Live Broadcasts (0:40) – Based on feedback from creators and businesses, Instagram has launched insights for Reels and Live on May 24, 2021. Reels will be showing new metrics including Plays, Accounts...
by Sajid Islam | May 28, 2021 | Blog
What is Smart Bidding? According to Google, smart bidding (or auction-time bidding) is the process of using machine learning to automate bid strategies in order to better optimize conversions or conversion values. By using smart bidding, managers can both increase the...
by Sajid Islam | May 23, 2021 | TWIMshow
1. Updates From Snapchat’s Partner Summit ( 1:06) – Snapchat has shared that they reached 280M daily users and over 500M monthly active users globally. Other features they have announced include Creator Marketplace, where businesses will be able to find and...
by Sajid Islam | May 16, 2021 | TWIMshow
1. Apple’s Paid Ads Business Expansion (0:37) – Apple didn’t want to comment on their employment of Antonio Garcia Martinez, however, it looks like they are planning big steps in the advertising industry, just in time with the App Tracking Transparency (ATT)...
