Almost a year to date when GA3 will be discontinued from use, so we’re here to prepare your business to jump from Google Universal Analytics 3 to Google Analytics 4 (GA4). Back in April, Google released an import tool to help migrate your goals and we have created a...

On May 24, 2022, Google held its annual Google Marketing Live for the first time in person in three years. Jerry Dischler spoke about the updates to Performance Max in his segment and some exciting new changes that are coming. If you did not see Tuesday’s blog post...

If you ever wondered if you could use automation and machine learning to improve your marketing ROI, Performance Max campaigns are the right fit for you. As the name suggests, this new kind of Google Ads campaign creates a culmination of different automated ads,...

Digital marketing is a diverse field with a lot of different emphasis and specialties that agencies can zero in on. With nearly 5.4 million small businesses created just last year, there are plenty of opportunities to help take startups or multi-million dollar...

When it comes to making your website look professional and appealing, there is no better way than including high-quality images. There are many factors that play into what makes images look good on a website, for instance how they load and if they’re sized properly. ...

It may be tempting to copy your own content and republish it with slight tweaks to push out more content for less work. However, there’s a reason it is not best practice.  On May 6th, Google released an episode of Google Seach Central SEO Office Hours Hangout with...