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How to Rank Seasonal E-Commerce Products?

How to Rank Seasonal E-Commerce Products?

With the passing of various holidays and seasons, businesses will experience great fluctuations in website traffic, purchase intent, customer interests, and advertisement costs. A seasonal business must tailor its marketing strategy to get the most out of every...

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Does Word Count Really Matter For SEO Content?

Does Word Count Really Matter For SEO Content?

Finding the best strategy for search engine optimization (SEO) is a never-ending journey with Google’s continually shifting algorithms. There are so many factors that affect SEO, such as keywords, images, alt text, and more, so what about word count? There have been...

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About Duplicate Content

About Duplicate Content

What is Duplicate Content?Duplicate content is when the same content copy appears on more than one page. This can occur either on your site or another site you do not control. We recently received a question from our marketing group regarding duplicate content, which...

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Why Avoid Google Search Partners

Why Avoid Google Search Partners

What are Google Search Partners?Google Search Partners are websites that have partnered with Google to show ads, which extends the available ad space that Google can use for search ads to include other websites, instead of only the Google search results pages (SERPs)....

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How Google / YouTube Understands Content in Videos

How Google / YouTube Understands Content in Videos

What happens after you post a video to your site or YouTube? How does Google’s search engine understand the content in the video in order to provide accurate search results? Gary Illyes and Lizzi Sassman from the Google Search Central team and Danielle Marshak, a...

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SEO Best Practices for Alt Text

SEO Best Practices for Alt Text

Alt-text is shorthand for Alternative Text for Images. It describes what is in an image for people who are accessing a web page with a screen reader. This is used for people with visual impairments and helps to read computer documents aloud so the person can listen to...

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How Page Experience Ranking Factors Actually Work

How Page Experience Ranking Factors Actually Work

Page Experience is a set of signals that measures how users perceive interacting with a web page on both desktop and mobile devices beyond the pure informational value. For more general details on what Page Experience is, check out our recent blog post. This blog will...

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The Secret to High Converting Ads

The Secret to High Converting Ads

Nowadays, you can’t just slap an ad up and expect the money to start rolling in. Ad conversion rates matter, and it can often take months or even years to create high-converting ads. Stop wasting your time and money, and pay attention to the factors that can help you...

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SEO Optimization for Website Migration

SEO Optimization for Website Migration

We’ve all been there before. Your brand changes and you want to change your domain name. You have design upgrades to make to your website. So you need a site migration. But, with all the moving pieces and potential for errors, your SEO ranking, and traffic drop...

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Syncing WooCommerce to Google Merchant Center

Syncing WooCommerce to Google Merchant Center

WooCommerce simplifies the process of developing and administering an eCommerce website by converting your website into an operation eCommerce store, with critical capabilities such as agility and payment processing. In this article, we will delve into how you, as a...

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Consent Mode in Google Analytics

Consent Mode in Google Analytics

What is it? Consent Mode in Google Analytics helps marketers manage consumer consent on a given site, created in response to European data regulations regarding consent. With Consent Mode, Google tags will dynamically adapt behavior depending on what cookies the user...

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Key Takeaways From SMXCreate, part 2

Key Takeaways From SMXCreate, part 2

Optimizing content for increased findability You know that you should be watching what people do on your site often, even outside the SEO context. Here at marketANDgrow, we like to watch these statistics daily. We usually watch what users are doing on our site, where...

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What We Learned From SMXCreate

What We Learned From SMXCreate

It’s time to share everything valuable and useful that we have learned from lessons and workshops by SMXCreate. Their training explored how great content and ad copy are implemented to drive awareness, traffic, conversions, and sales. In this blog post, we are going...

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Introduction To Google Shopping Ads

Introduction To Google Shopping Ads

Shopping ads are widely used by retailers to promote online and local inventory and find better qualified leads by boosting traffic to a website or a local shop. In contrast with search or display ads, shopping ads let you include a picture of your product, a title,...

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What Is Important For SEO?

What Is Important For SEO?

Your SEO strategy should be primarily focused on your audience and their search intent. That will depend on the industry you’re in, your top competitors, and how they adjust their SEO practices.  User intent is of great importance and refers to what the user was...

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How Does Google Calculate Quality Scores?

How Does Google Calculate Quality Scores?

Every Google advertiser aims to get a high number of clicks on their ad for the lowest cost possible, and one of the factors determining the cost is Quality Score (QS). Quality Score is a metric that Google uses to measure the quality and relevance of your keywords in...

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Updates on Google’s Cumulative Layout Shift

Updates on Google’s Cumulative Layout Shift

A layout shift happens when a page is unstable and shifts around, for example, not allowing you to click on a button since it's constantly moving. You might have experienced this in a different form, such as trying to click on an article but instead clicking on an ad...

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Google Ads’ Latest Updates

Google Ads’ Latest Updates

This week's episode of the #TWIMshow covered various Google Ads updates that have been summarized here for you. Google Ads' new insights page If you are actively involved with Google Ads (GAds), or you listen to our #TWIMshow where we share the latest news, then you'd...

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Utilizing Google Ads Promotion Extensions

Utilizing Google Ads Promotion Extensions

Promotion extensions refer to an added text that highlights your sales and promotions, which aims to get the attention of your potential customers. Extensions can be utilized for special sale event promotions, but they are highly underestimated when...

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5 Google Ads Features You May Be Overlooking

5 Google Ads Features You May Be Overlooking

Did you know that you can get listed on Google Shopping (GS) for free?. While GS is still primarily a paid PPC channel, you can enjoy the free traffic it brings. After Google introduced the shopping channel, they ousted most of the other price comparison websites from...

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Google Ads Introduces a New Summary View

Google Ads Introduces a New Summary View

Google Ads isn’t always easy to navigate, especially for people new to advertising. The summary view is a simplified version of your account, where you can see all your campaigns with their performance and status. On March 17, 2021, Google Ads introduced their new,...

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Write Users – Personalized Content

Write Users – Personalized Content

When it comes to content, marketing professionals are guilty of writing long, complex copy and focusing on keyword-heavy content. While that is great for search engine optimization, it is not what users are looking for, and sometimes, high-volume content creation does...

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5 Reasons Why Google Isn’t Indexing Your Page

5 Reasons Why Google Isn’t Indexing Your Page

Indexing your page by Google is a great way to strengthen your SEO practices and get organic traffic to your website. Google Search Console shows which pages on your website have not been indexed and what specific issues have prevented that, including server errors...

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Facebook Marketing: Proven Expert Secrets

Facebook Marketing: Proven Expert Secrets

Social Media Marketing has always been a rollercoaster due to trend changes or algorithm changes. Nothing is what it used to be 5 years ago, 2 years ago, or even 6 months ago.  Luckily, we have premium access to training and workshops delivered by Leadpages'...

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