All Blogs
Hey Google, Can I Post Multiple Variations of the Same Content?
It may be tempting to copy your own content and republish it with slight tweaks to push out more content for less work. However, there’s a reason it is not best practice. On May 6th, Google released an episode of Google Seach Central SEO Office Hours Hangout with...
14 Types Of Google Ads Extensions & What They Do
People often spend countless hours and thousands of wasted ad budgets on creating ad copies that simply aren’t effective. Do you want to know the secret ingredient on how to increase high-quality clicks on your Google Ads? It’s Google Ads extensions, and you can use...
How to Rank Seasonal E-Commerce Products?
With the passing of various holidays and seasons, businesses will experience great fluctuations in website traffic, purchase intent, customer interests, and advertisement costs. A seasonal business must tailor its marketing strategy to get the most out of every...
Does Word Count Really Matter For SEO Content?
Finding the best strategy for search engine optimization (SEO) is a never-ending journey with Google’s continually shifting algorithms. There are so many factors that affect SEO, such as keywords, images, alt text, and more, so what about word count? There have been...
About Duplicate Content
What is Duplicate Content?Duplicate content is when the same content copy appears on more than one page. This can occur either on your site or another site you do not control. We recently received a question from our marketing group regarding duplicate content, which...
Why Avoid Google Search Partners
What are Google Search Partners?Google Search Partners are websites that have partnered with Google to show ads, which extends the available ad space that Google can use for search ads to include other websites, instead of only the Google search results pages (SERPs)....
How Google / YouTube Understands Content in Videos
What happens after you post a video to your site or YouTube? How does Google’s search engine understand the content in the video in order to provide accurate search results? Gary Illyes and Lizzi Sassman from the Google Search Central team and Danielle Marshak, a...
SEO Best Practices for Alt Text
Alt-text is shorthand for Alternative Text for Images. It describes what is in an image for people who are accessing a web page with a screen reader. This is used for people with visual impairments and helps to read computer documents aloud so the person can listen to...
How Page Experience Ranking Factors Actually Work
Page Experience is a set of signals that measures how users perceive interacting with a web page on both desktop and mobile devices beyond the pure informational value. For more general details on what Page Experience is, check out our recent blog post. This blog will...
Offline Conversion Tracking Using Enhanced Conversions for Leads
We live in a multi-touch and multi-influence world. Understanding how your leads convert through the entire customer journey is a crucial part of a successful marketing campaign. Many customers don’t directly convert right away after seeing an ad. They often go...
3 Factors That Determine the Quality of Your Google Ads
The quality of your Google Ads campaign might seem great to you, but what is the actual quality score that Google assigns? What is a Quality Score?The Google Ads Quality Score is an aggregated estimate of your performance in ad auctions, calculated by click-through...
The Secret to High Converting Ads
Nowadays, you can’t just slap an ad up and expect the money to start rolling in. Ad conversion rates matter, and it can often take months or even years to create high-converting ads. Stop wasting your time and money, and pay attention to the factors that can help you...
How to Prepare for the Future with Google Analytics 4
What is Google Analytics 4?Two and a half years ago, Google Analytics 4 (GA4) was introduced. It has the flexibility to measure many different types of data and allows businesses to understand the user journey across different websites and apps, with machine learning...
Google Ads Optimization Made Easy – 6 Tips to Save Big
While Google Ads is a great marketing tool and has a huge customer base with the potential for high ROI, the truth is that you could be losing a lot of money with simple mistakes. If you find yourself struggling to position your campaigns at a low cost for quality...
SEO Optimization for Website Migration
We’ve all been there before. Your brand changes and you want to change your domain name. You have design upgrades to make to your website. So you need a site migration. But, with all the moving pieces and potential for errors, your SEO ranking, and traffic drop...
Core Web Vitals vs. Page Experience: How They Are Different
In 2022, Google has focused on select metrics that greatly affect search engine visibility. In this article, we are going to break it down so you as a business owner can understand what it means. “Page Experience” and “Core Web Vitals” are marketing buzzwords that are...
Syncing WooCommerce to Google Merchant Center
WooCommerce simplifies the process of developing and administering an eCommerce website by converting your website into an operation eCommerce store, with critical capabilities such as agility and payment processing. In this article, we will delve into how you, as a...
Why do Click-Through-Rates (CTR) Matter for Organic Content?
There are more than 30,000 hours of content uploaded to YouTube every hour, and most videos will never amass more than 1,000 views. If you want to increase your chances of getting views, then focus on CTR. This represents how often viewers are clicking on your video...
Google Analytics Conversion Tracking: What it is and Why use it
If you aren’t yet tracking conversions on Google Analytics, you are missing out on key pieces of data that can shape your marketing strategy and spot new revenue-boosting opportunities or cost-cutting measures. What is Google Analytics conversion tracking?A conversion...
Attribution Modeling in Understanding the Customer Journey
What is Attribution Modeling?Attribution Modeling gives credit to where credit is due in order to better track which form of advertisement is the most effective in a world of multiple digital touchpoints. This helps you to understand where you should focus your...
Consent Mode in Google Analytics
What is it? Consent Mode in Google Analytics helps marketers manage consumer consent on a given site, created in response to European data regulations regarding consent. With Consent Mode, Google tags will dynamically adapt behavior depending on what cookies the user...
Can Google Local Ads Really Increase Your In-Store Sales?
Analyzing the latest Google Local Ads Feature Last week during the virtual Google Marketing Live, Google rolled out three new features in Google Local Ads. (This was covered in Episode#58 of the TWIMShow.) They are: Auto Suggest Ads - show your nearby location to...
Can Google Ads’ New Features Help You Rise to the Next Level?
What is Smart Bidding? According to Google, smart bidding (or auction-time bidding) is the process of using machine learning to automate bid strategies in order to better optimize conversions or conversion values. By using smart bidding, managers can both increase the...
Key Takeaways From SMXCreate, part 2
Optimizing content for increased findability You know that you should be watching what people do on your site often, even outside the SEO context. Here at marketANDgrow, we like to watch these statistics daily. We usually watch what users are doing on our site, where...
“Above The Fold” Content Preference By Google
The reference "above the fold" might not be familiar to everyone, but it relates to the content that is first seen when a web page loads without scrolling down. This concept originated from newspapers. They were displayed within...
What We Learned From SMXCreate
It’s time to share everything valuable and useful that we have learned from lessons and workshops by SMXCreate. Their training explored how great content and ad copy are implemented to drive awareness, traffic, conversions, and sales. In this blog post, we are going...
Introduction To Google Shopping Ads
Shopping ads are widely used by retailers to promote online and local inventory and find better qualified leads by boosting traffic to a website or a local shop. In contrast with search or display ads, shopping ads let you include a picture of your product, a title,...
Google Introduces Spam-Fighting Artificial Intelligence
Google is the search engine most of us go to when looking for information; however, not all pages are created with good intent. In 2020 the platform discovered 40 billion spammy pages every day - a 60% increase from the previous year, as covered in episode 54 of the...
What Is Important For SEO?
Your SEO strategy should be primarily focused on your audience and their search intent. That will depend on the industry you’re in, your top competitors, and how they adjust their SEO practices. User intent is of great importance and refers to what the user was...
How Does Google Calculate Quality Scores?
Every Google advertiser aims to get a high number of clicks on their ad for the lowest cost possible, and one of the factors determining the cost is Quality Score (QS). Quality Score is a metric that Google uses to measure the quality and relevance of your keywords in...
Preparing Advertisers for iOS 14.5: Guidance By Facebook
For a long time, digital privacy has been a core issue for users. Meanwhile, Apple has aimed to raise awareness about the importance of online protection through commemorating 28 January, Data Privacy Day. Privacy provides security and peace of mind, and Apple...
The Breakdown: Marketing Mojo, Episode 4: Acceptance, Community, Diversity, and Confidence with Barre 3 DC 14th Street Owner Alicia Sokol
This week on Marketing Mojo, we sat down with Alicia Sokol, owner of Barre 3 14th Street in DC to discuss how she has adapted her fitness studio to the virtual space to promote fitness and a sense of community We spoke to her about confidence, the importance of...
Exact Match Category In Google Ads: What You Need To Know
If you advertise on Google, you probably have a favorite keyword category, or you might like to switch things up and not stick to just one particular category. If you haven’t run any ads on Google, it might be a good time to start as we have just launched the ultimate...
Updates on Google’s Cumulative Layout Shift
A layout shift happens when a page is unstable and shifts around, for example, not allowing you to click on a button since it's constantly moving. You might have experienced this in a different form, such as trying to click on an article but instead clicking on an ad...
Google Ads’ Latest Updates
This week's episode of the #TWIMshow covered various Google Ads updates that have been summarized here for you. Google Ads' new insights page If you are actively involved with Google Ads (GAds), or you listen to our #TWIMshow where we share the latest news, then you'd...
Video experiments are now available in Google Ads
Google Ads is launching video experiments in the next few weeks, which will be easy to set up and quick to deliver results. These experiments will allow advertisers to test videos on their ad campaigns and rely on proven results, which in return will bring a true...
The Breakdown: Marketing Mojo, Episode 3: Financial Crises, the Gig Economy, Acquisitions, and Paid Campaigns with Career Gig Founder and CEO Greg Kihlström
This week on Marketing Mojo, we sat down with Greg Kihlström, founder and CEO of Career Gig, to discuss how he has adapted his startup to drive growth despite the pandemic. We spoke to him about startup culture, the gig economy, how economic downturn opens up doors,...
Utilizing Google Ads Promotion Extensions
Promotion extensions refer to an added text that highlights your sales and promotions, which aims to get the attention of your potential customers. Extensions can be utilized for special sale event promotions, but they are highly underestimated when...
Google Chrome is replacing third-party cookies with FLoC technology
Google is working towards a privacy-first future for web advertising while assuring that users’ identities and information are kept safe while browsing. Google is set to leave third-party cookies behind. At the same time, a Federated Learning of Cohorts (FLoC) test...
5 Google Ads Features You May Be Overlooking
Did you know that you can get listed on Google Shopping (GS) for free?. While GS is still primarily a paid PPC channel, you can enjoy the free traffic it brings. After Google introduced the shopping channel, they ousted most of the other price comparison websites from...
Google Adds Free Property To Dataset Structured Data Docs
Google has introduced a new property, “isAccessibleForFree,” to the dataset structured data help document.
Key takeaways from AWAI’s “State of the Industry” Summit
Learning never stops, which is why we had to attend AWAI's "State of the Industry" virtual summit, packed with valuable information on copywriting, video content, and more. Here is an overview that you might find useful based on a few influential speakers and the...
The Breakdown: Marketing Mojo, Episode #2: Goddesses, Clubhouse, Facemasks, & Screenshots ft. Sun Gods Founder and Designer LaShawn Kenley
This week on Marketing Mojo, we sat down with Lashawn Kenley, founder and designer at Sun Gods, to discuss how she has adapted her small business to drive growth despite the pandemic. We spoke with her about the new social media app Clubhouse; adapting engagement...
Google Launches Promotion Ads for Hotels
Google has launched property promotion ads for hotels globally to capture users who are looking for a hotel but don’t know which one to book yet.
TikTok – myths and misconceptions, brand visibility, partnerships, and more!
TikTok’s “Ready, Set, Grow” Summit explored myths and misconceptions, brand visibility, how to approach partnerships, and how the platform differentiates from others.
Google Ads Introduces a New Summary View
Google Ads isn’t always easy to navigate, especially for people new to advertising. The summary view is a simplified version of your account, where you can see all your campaigns with their performance and status. On March 17, 2021, Google Ads introduced their new,...
Write Users – Personalized Content
When it comes to content, marketing professionals are guilty of writing long, complex copy and focusing on keyword-heavy content. While that is great for search engine optimization, it is not what users are looking for, and sometimes, high-volume content creation does...
5 Reasons Why Google Isn’t Indexing Your Page
Indexing your page by Google is a great way to strengthen your SEO practices and get organic traffic to your website. Google Search Console shows which pages on your website have not been indexed and what specific issues have prevented that, including server errors...
Facebook Marketing: Proven Expert Secrets
Social Media Marketing has always been a rollercoaster due to trend changes or algorithm changes. Nothing is what it used to be 5 years ago, 2 years ago, or even 6 months ago. Luckily, we have premium access to training and workshops delivered by Leadpages'...
The Breakdown: Marketing Mojo, Episode 1: Landlords, Bartering, Marketplace, & Dinner Plates ft. Chaia Tacos Founder Bettina Stern
This week on Marketing Mojo, we sat down with Bettina Stern, founder of Chaia Tacos, to discuss how she has adapted her small business to drive growth despite the pandemic. We talked with her about bartering with influencers, generating aesthetic social media content,...
