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One concern we have noticed quite a few business owners have when they approach us at events is they’re worried about whether we would work with their direct competitors. To ease any concerns around this topic, we decided to create a separate blog to focus solely on...

Last week, Google announced huge new updates to YouTube advertising that may fundamentally change the way that businesses make YouTube ads. Firstly, they announced a new system of organization for your ad content, similar to the content management system you find in...

On July 18th, Creator Insider announced on their YouTube channel that YouTube is implementing a new, faster way to appeal your Content ID strikes (copyright strikes). This faster appeals process skips over the “dispute” part of a copyright strike, and offers a new...

This is a part 2 of a blog we published. Click here to read part 1.  Knowing all the available options beyond SEO is one thing, but being able to implement them at the right time for your business is another. In this blog, we are here to inform you about when to begin...

When a business asks Sajid, our founder, to hop on a discovery call with him, he is usually thoughtful and careful. He wants to qualify you so that we only get on calls with the right people and don’t waste both of our time. Some businesses use the discovery call not...

Consumers are constantly changing how they discover new products and services, so businesses, too, must evolve how they reach their customers and potential customers. Pumping time and money into only SEO may improve your conversions, but relying on Organic Search...

Youtube is a fantastic resource for businesses to upload content for free on a platform that receives millions of visitors every year. Whether you use it to entertain or educate, you can use it to boost your credibility, improve brand recognition, or engage with a...

To say running a successful business is challenging is an understatement. In the beginning, there will always be some immense challenges, and some hard choices that you need to make before anything can start getting done.  In this blog, we are going to educate you on...

When people reach out to us and ask for our services, we have a process that we use to determine if our business will be the right fit for them. Here are the qualities we look for in a culture check for our potential clients:   1. Value alignment We choose to only...

In the world of marketing, retargeting is a process that is one of the vital strategies for long-term success but is difficult to nail down and get right. The reason it’s so vital is because 97% of people who visit your site for the first time leave without purchasing...

Structured data helps optimize your website’s SEO and helps your users find your website easier from the search bar. Implementing structured data into your website will show search engines what your website is all about so that they can more optimally push out your...

The average customer uses 10 channels or touchpoints to interact with companies before making a transaction, which creates a unique challenge when trying to measure the impact of individual channels on an entire campaign. Omni channel attribution is one of the tools...

Last month, Google updated its PageSpeed Metrics with two new Lighthouse speed metrics. These new tools were labeled as “experimental.” Because of this, it means that it could be adjusted or changed in the future. Google Lighthouse is a free tool that provides...

If you’re like most people in this day in age, your email inbox is probably flooded with spam messages from corporations trying to reach you upwards of three to five times a day. I mean, who even has time to read all of those?  In this blog, we will teach you all the...

Your traffic just spiked overnight - this is exactly what you wanted! But, before you start celebrating make sure that the traffic spike is in fact genuine users who are visiting your site – rather than spam. This article is going to detail the steps to take to...

Google Ads can change your demand generation and capture strategy on steroids by putting your business infront of people who are actively seeking the products and solutions that your business provides. A good experienced Google Ads agency can be the difference between...

Today’s organic search is more than just keywords and content. Success in SEO requires strong technical aspects of your website, such as page speed, indexing, and much more. While some of these require more technical expertise than others, implementing these tips is...

Marketing is the essential driving force behind any vision or sale that a business creates. In fact, after the pandemic took a hit on a lot of businesses, Salesforce found that sixty-six percent of marketers expect revenue growth over the next 12 to 18 months. Whether...

Almost a year to date when GA3 will be discontinued from use, so we’re here to prepare your business to jump from Google Universal Analytics 3 to Google Analytics 4 (GA4). Back in April, Google released an import tool to help migrate your goals and we have created a...

On May 24, 2022, Google held its annual Google Marketing Live for the first time in person in three years. Jerry Dischler spoke about the updates to Performance Max in his segment and some exciting new changes that are coming. If you did not see Tuesday’s blog post...

If you ever wondered if you could use automation and machine learning to improve your marketing ROI, Performance Max campaigns are the right fit for you. As the name suggests, this new kind of Google Ads campaign creates a culmination of different automated ads,...

Digital marketing is a diverse field with a lot of different emphasis and specialties that agencies can zero in on. With nearly 5.4 million small businesses created just last year, there are plenty of opportunities to help take startups or multi-million dollar...

When it comes to making your website look professional and appealing, there is no better way than including high-quality images. There are many factors that play into what makes images look good on a website, for instance how they load and if they’re sized properly. ...

It may be tempting to copy your own content and republish it with slight tweaks to push out more content for less work. However, there’s a reason it is not best practice.  On May 6th, Google released an episode of Google Seach Central SEO Office Hours Hangout with...

People often spend countless hours and thousands of wasted ad budgets on creating ad copies that simply aren’t effective. Do you want to know the secret ingredient on how to increase high-quality clicks on your Google Ads? It’s Google Ads extensions, and you can use...

With the passing of various holidays and seasons, businesses will experience great fluctuations in website traffic, purchase intent, customer interests, and advertisement costs. A seasonal business must tailor its marketing strategy to get the most out of every...

Finding the best strategy for search engine optimization (SEO) is a never-ending journey with Google’s continually shifting algorithms. There are so many factors that affect SEO, such as keywords, images, alt text, and more, so what about word count? There have been...

What is Duplicate Content?Duplicate content is when the same content copy appears on more than one page. This can occur either on your site or another site you do not control. We recently received a question from our marketing group regarding duplicate content, which...

What are Google Search Partners?Google Search Partners are websites that have partnered with Google to show ads, which extends the available ad space that Google can use for search ads to include other websites, instead of only the Google search results pages (SERPs)....

What happens after you post a video to your site or YouTube? How does Google’s search engine understand the content in the video in order to provide accurate search results? Gary Illyes and Lizzi Sassman from the Google Search Central team and Danielle Marshak, a...

Alt-text is shorthand for Alternative Text for Images. It describes what is in an image for people who are accessing a web page with a screen reader. This is used for people with visual impairments and helps to read computer documents aloud so the person can listen to...

Page Experience is a set of signals that measures how users perceive interacting with a web page on both desktop and mobile devices beyond the pure informational value. For more general details on what Page Experience is, check out our recent blog post. This blog will...

We live in a multi-touch and multi-influence world. Understanding how your leads convert through the entire customer journey is a crucial part of a successful marketing campaign. Many customers don’t directly convert right away after seeing an ad. They often go...

The quality of your Google Ads campaign might seem great to you, but what is the actual quality score that Google assigns? What is a Quality Score?The Google Ads Quality Score is an aggregated estimate of your performance in ad auctions, calculated by click-through...

Nowadays, you can’t just slap an ad up and expect the money to start rolling in. Ad conversion rates matter, and it can often take months or even years to create high-converting ads. Stop wasting your time and money, and pay attention to the factors that can help you...

There are more than 30,000 hours of content uploaded to YouTube every hour, and most videos will never amass more than 1,000 views. If you want to increase your chances of getting views, then focus on CTR. This represents how often viewers are clicking on your video...

If you aren’t yet tracking conversions on Google Analytics, you are missing out on key pieces of data that can shape your marketing strategy and spot new revenue-boosting opportunities or cost-cutting measures. What is Google Analytics conversion tracking?A conversion...

What is Attribution Modeling?Attribution Modeling gives credit to where credit is due in order to better track which form of advertisement is the most effective in a world of multiple digital touchpoints. This helps you to understand where you should focus your...